E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co.

In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you trade a career at NASA for a mash tun? Well, we’re finding out that and so much more on this episode! We chat with Bobby and Emy about how astrophysics and "unreasonable" hospitality created a brewery for brewers. Highlights include: An inside look at the necessary, but oftentimes difficult, process of cutting down from a dozen offerings to four core styles (plus a few seasonals) The 95/5 rule and how it makes some of the best taproom culture The secret behind using QR code magnets and how they turn wholesale accounts into a self-ordering machine Bobby’s approach to the industry remains rooted in his training as a scientist and a physicist. As he puts it: "Really, I just say, we're problem solvers. We just break them down into their basic elements, and put 'em back together".   McFleshman’s Brewing Co. Official Website Bobby’s Podcast: Respecting the Beer The Business Bible: Unreasonable Hospitality by Will Guidara   Book a profit strategy call with the SBS team