E128 Keith Bendes: Creator campaigns can fuel the entire marketing engine

Labeled a leading voice in the intersection of marketing and technology by Forbes, Keith is the Vice President of Strategy at Linqia, the leading influencer marketing agency for enterprise brands. Keith also co-hosts the renowned Creator Economy Live podcast, is a contributor for Forbes on influencer marketing, and speaks at conferences around the world on the topic of the creator economy. Keith has developed marketing and influencer strategies for some of the largest brands in the world including Unilever, Anheuser Busch, Kraft, McDonalds, Pepsi and more. Keith lives (and works) in San Francisco, California with his wife and two daughters.