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E132: Talking B2B Digital Customer Experience Personalisation & Analytics w/ Ashwin Kumar, CustomFit.ai - At the Coalface Podcast - 26 May 2022 episode artwork

EPISODE · May 25, 2022 · 50 MIN

E132: Talking B2B Digital Customer Experience Personalisation & Analytics w/ Ashwin Kumar, CustomFit.ai - At the Coalface Podcast - 26 May 2022

from THE ECOMMERCE EDGE Podcast with Jason Greenwood · host Jason Greenwood

Ashwin is the Founder & CEO of CustomFit.ai - https://www.customfit.ai CustomFit.ai is a SaaS, B2B Focused Experience & Hyper-Personalisation Platform CustomFit.ai differs from B2C eCommerce personalisation platforms in that it focuses primarily on content and customer journey personalisation vs search, merch & product recommendation personalisation. CustomFit.ai tracks all website interactions from the first landing page to detect the optimal path to engagement for that individual visitor/customer. CustomFit.ai also integrates with CDP & Marketing Automation platforms for further marketing segmentation and engagement. In this episode, Jason and Ashwin discuss the key differences between B2C and B2B digital experience personalisation and how B2B businesses can level up their customer experience through all stages of the customer journey lifecycle.

What this episode covers

Ashwin is the Founder & CEO of CustomFit.ai - https://www.customfit.ai CustomFit.ai is a SaaS, B2B Focused Experience & Hyper-Personalisation Platform CustomFit.ai differs from B2C eCommerce personalisation platforms in that it focuses primarily on content and customer journey personalisation vs search, merch & product recommendation personalisation. CustomFit.ai tracks all website interactions from the first landing page to detect the optimal path to engagement for that individual visitor/customer. CustomFit.ai also integrates with CDP & Marketing Automation platforms for further marketing segmentation and engagement. In this episode, Jason and Ashwin discuss the key differences between B2C and B2B digital experience personalisation and how B2B businesses can level up their customer experience through all stages of the customer journey lifecycle.

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E132: Talking B2B Digital Customer Experience Personalisation & Analytics w/ Ashwin Kumar, CustomFit.ai - At the Coalface Podcast - 26 May 2022

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How long is this episode of THE ECOMMERCE EDGE Podcast with Jason Greenwood?

This episode is 50 minutes long.

When was this THE ECOMMERCE EDGE Podcast with Jason Greenwood episode published?

This episode was published on May 25, 2022.

What is this episode about?

Ashwin is the Founder & CEO of CustomFit.ai - https://www.customfit.ai CustomFit.ai is a SaaS, B2B Focused Experience & Hyper-Personalisation Platform CustomFit.ai differs from B2C eCommerce personalisation platforms in that it focuses primarily on...

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