E133: Resisting Innovation Fatigue and Protecting Core Brands with Tim Barnes of Black Tooth Brewing

On this episode of The True Craft Podcast, we sit down with Tim Barnes, founder of Black Tooth Brewing in Sheridan, Wyoming. Tim shares his 15-year journey from starting with a small 10-barrel brewhouse to expanding into four taprooms across the state and producing over 8,500 barrels annually. They dive deep into what it takes to build a sustainable craft brand in a low-density market, including: Why Black Tooth refused a food menu and still built four high-performing taprooms How to resist distributor "innovation fatigue" by doubling down on core SKUs Tim’s real take on industry saturation and why craft beer isn't dying Whether you're scaling up or scaling back, Tim’s straight-shooting approach is a must-listen for every craft brewery owner. Black Tooth Brewing - WebsiteBlack Tooth Brewing - Instagram Get a FREE PROFIT PLAY call with the SBS team