E134: Talking eCommerce Marketing Attribution w/ Austin Harrison, Northbeam - At the Coalface Podcast - 09 June 2022

Austin is the Co-Founder & CEO of Northbeam - https://www.northbeam.io Northbeam is an eCommerce focused, SaaS marketing attribution and analytics platform Northbeam uses a proprietary system of tracking, data and analytics tools to help brands understand their most valuable marketing efforts in a cookieless world With the latest iOS privacy changes and impending death of 3rd party cookies, Nortbeam helps marketers assess their highest ROI channels as well as make important improvements to low performing channels for best ROAS Northbeam can help marketers manage budgets, effort and ROI across organic, paid, social, app and other, more difficult to track sources In this episode, Jason and Austin discuss the brave new world of online privacy and how brands can get ahead of the cookieless curve to ensure their ongoing success online