E136 - How to Make Client Onboarding a Low Churn Profit-Center (Brian Casel, ProcessKit)

In today's episode, Joe talks to Brian Casel of ProcessKit - a process-driven project management tool for businesses, automating and streamlining recurring tasks, track progress, and scale company operations with over 1000+ tools using Zapier integration.

Brian shares his experiences as a freelancer and his early days in web designing; how ProcessKit came about, its audience target focus, the challenges of growing customer base, and winning audience through guest blog posting.     

Episode Resources:

• Visit ProcessKit
• Tweet Brian
• Bootstrapped Web Podcast with Brian Casel and Jordan Gal
• Productize Podcast with Brain Casel 
• Leave an iTunes review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:38 Welcome to the pod, Brian!
• 07:15 Starting as a web designer before doing freelancing
• 09:21 From a front end web developer to creating ProcessKit
• 13:02 ProcessKit was developed to address company challenges
• 16:17 Familiarizing end-user experience to improve products
• 17:49 How's business been like during the pandemic?
• 20:06 Onboarding new clients is one of the challenges
• 22:46 Client fit target for ProcessKit
• 25:44 Add-on services depend on the business needs
• 28:20 SaaS products need to prioritize their Zapier integration
• 29:37 Strategies to growing customer base
• 34:36 The value of guest blog posting
• 38:33 Learning marketing and growing audience traffic
• 39:33 Find Brian online!