E137 Danielle Wiley: Why oddly specific requests are on the rise

Danielle Wiley is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns.Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011.With nearly 30 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing, and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives.Danielle is a graduate of Vassar College and currently lives in Ann Arbor, Michigan with her family.