E139 - Launching and Cultivating a Paid Circle Community (Corey Haines, Swipe Files)

In today's episode, Joe talks to Corey Haines of Swipe Files, a community hub focused on content and courses to master marketing by taking the best ideas from other industries for your business growth and pushing the boundaries of what is called normal.   Corey narrates his experience in building and creating a community focused on content strategy, marketing best practices for marketers, and the idea behind founding Swipe Files.    Episode Resources: Check out Everything is Marketing podcast Visit Swipe Files Tweet Corey Here's Corey's website Get 50% discount with this code: WPMRR Leave an Apple podcast review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 02:28 Welcome back to the pod, Corey! 05:45 What is Swipe Files? 07:21 Marketing ads that pique customer interest 11:37 Switching to Webflow  14:23 How does Webflow work? 17:09 The community at Swipe Files 21:17 Bigger communities become less valuable 22:48 Managing the community, keeping the subscriptions 27:46 Strategies to attract people to join the community  31:50 Calendar plugin for easy access to sites and apps 33:48 Get to know Everything is Marketing podcast 38:21 The story behind the first episode 44:24 Marketing Rule of 7 46:30 Connect with Corey online!