E14: “A Shocking Fact motivated me to lead the Protein Transition for a Broader Impact.” - The story of Wim de Laat co-founder of the Protein Brewery & BioscienZ

Life-changing events can make you realize the value of time. This profound shift drove Wim de Laat, sparked by his early loss of his father. From a farming background, he chose science and later discovered the environmental toll of traditional animal protein production on the Brazilian rainforest. This led him to establish companies focused on alternative protein production using microorganisms. Despite his preference for science, his integrity and desire to make a difference shine through. Wim de Laat's story is an inspiration for everyone in the food industry, showcasing a mission that aims for a better world. Topics discussed: How his youth shaped the person he is today When his interest in food start The trigger that got him attached with the need of change in our current food system His path till his position right now in the food chain His journey of starting the companies The importance of having the experience beforehand  Taking risks Challenges of bringing new ingredients to the market How to handle pushbacks in the industry  The importance of scalability of your proces  The fermentation process to create proteins and what makes it an eco-friendly choice The scalability of his fermentation process  The deep dive he took to start for himself The importance of having fun at work His personal future dreams And more.. Look into the companies the Protein Brewery & BioscienZ  - https://www.theproteinbrewery.nl/  & https://www.bioscienz.nl/ 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ ⁠📸 Instagram