E14: The "Messy Middle" of Growth: Why I’m Choosing Quantity Over Quality (For Now) episode artwork

EPISODE · Feb 13, 2026 · 25 MIN

E14: The "Messy Middle" of Growth: Why I’m Choosing Quantity Over Quality (For Now)

from Mastering Business Flow · host Cordes Lindow

Episode Summary: I have a confession: I almost quit the podcast this week. The workload of producing three episodes a week is breaking me, and the quality isn't exactly where I want it to be yet. But I decided to keep going. Why? Because I realized that waiting for "perfect" is actually killing my growth.In this episode, I break down why I am embracing the "Messy Middle" and choosing Quantity over Quality. Drawing on lessons from Alex Hormozi’s "Rule of 100," Gary Keller’s The One Thing, and Mr. Beast’s YouTube strategy, I explain why volume is the only way to break your systems so you can fix them. If you are stalling in your business because you are waiting for the perfect time, the perfect website, or the perfect hire, this episode is your permission slip to start a "Volume Sprint" today.Read the full show notes and access the resources mentioned here: https://masteringbusinessflow.com/post/hormozi-mr-beast-quantity-strategyIn this episode, we cover:[00:36] The Confession: Why I almost quit my 90-day "Rock" and why the "messy middle" makes us want to flee.[03:00] The "One Thing" Paradox: Why chaos in your inbox and laundry is actually a sign of focus, not failure (feat. Gary Keller).[06:30] The Hormozi Rule: How the "Rule of 100" (100 minutes or 100 reps) forces you to find efficiencies that planning never will.[10:15] The Mr. Beast Strategy: Why you need to make 100 "bad" videos to get good, and the parable of the pottery class.[14:00] The Power of Quarterly Rocks: How to use 90-day sprints to test ideas without the fear of a lifetime commitment.[17:30] Sowing vs. Reaping: Shifting your mindset from immediate ROI to building long-term assets.Links & Resources Mentioned:Book: $100M Leads by Alex HormoziBook: The One Thing by Gary KellerBook: Meditations for Mortals by Oliver BurkemanPrevious Episode: [Ep 8: Why Everything Feels Urgent]Previous Episode: [Ep 5: Why You Keep Switching Strategies]Free Business Growth Course: Ready to stop the hustle and focus on just one thing at a time? Join the no-cost Mastering Business Flow email course. Every week, I send one focused lesson to help you close the CEO skill gap and design systems for growth. 👉 Click here to subscribe for free

Episode Summary: I have a confession: I almost quit the podcast this week. The workload of producing three episodes a week is breaking me, and the quality isn't exactly where I want it to be yet. But I decided to keep going. Why? Because I realized that waiting for "perfect" is actually killing my growth.In this episode, I break down why I am embracing the "Messy Middle" and choosing Quantity over Quality. Drawing on lessons from Alex Hormozi’s "Rule of 100," Gary Keller’s The One Thing, and Mr. Beast’s YouTube strategy, I explain why volume is the only way to break your systems so you can fix them. If you are stalling in your business because you are waiting for the perfect time, the perfect website, or the perfect hire, this episode is your permission slip to start a "Volume Sprint" today.Read the full show notes and access the resources mentioned here: https://masteringbusinessflow.com/post/hormozi-mr-beast-quantity-strategyIn this episode, we cover:[00:36] The Confession: Why I almost quit my 90-day "Rock" and why the "messy middle" makes us want to flee.[03:00] The "One Thing" Paradox: Why chaos in your inbox and laundry is actually a sign of focus, not failure (feat. Gary Keller).[06:30] The Hormozi Rule: How the "Rule of 100" (100 minutes or 100 reps) forces you to find efficiencies that planning never will.[10:15] The Mr. Beast Strategy: Why you need to make 100 "bad" videos to get good, and the parable of the pottery class.[14:00] The Power of Quarterly Rocks: How to use 90-day sprints to test ideas without the fear of a lifetime commitment.[17:30] Sowing vs. Reaping: Shifting your mindset from immediate ROI to building long-term assets.Links & Resources Mentioned:Book: $100M Leads by Alex HormoziBook: The One Thing by Gary KellerBook: Meditations for Mortals by Oliver BurkemanPrevious Episode: [Ep 8: Why Everything Feels Urgent]Previous Episode: [Ep 5: Why You Keep Switching Strategies]Free Business Growth Course: Ready to stop the hustle and focus on just one thing at a time? Join the no-cost Mastering Business Flow email course. Every week, I send one focused lesson to help you close the CEO skill gap and design systems for growth. 👉 Click here to subscribe for free

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E14: The "Messy Middle" of Growth: Why I’m Choosing Quantity Over Quality (For Now)

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This episode was published on February 13, 2026.

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Episode Summary: I have a confession: I almost quit the podcast this week. The workload of producing three episodes a week is breaking me, and the quality isn't exactly where I want it to be yet. But I decided to keep going. Why? Because I realized...

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