Mastering Business Flow

Summary If you are a CEO who feels like you are babysitting adults instead of leading a team, you don't need more theory; you need battle-tested strategies from the classroom. It is exhausting to be the only person in the building who cares, constantly acting as the "answer-man" for a team that feels stuck in a paycheck-only mindset. While an MBA teaches you how to move numbers on a spreadsheet, teaching high school teaches you how to move people who don't want to be moved. By applying individualized instruction and backward planning, you can curate the vital information that actually moves the needle, shifting your business from reactive drifting to visual management. After listening, you will be able to stop the analysis paralysis and start building a business that runs on systems instead of stress.No-Cost Email Course Ready to transform from a reactive owner to a Strategic CEO? Join my no-cost, step-by-step business growth course at https://www.cordeslindow.com/business-growth.Top 5 Timestamps 00:19 The Ivy League dinner table: Harvard, Wharton, and the "teaching degree" outsider. 01:35 Secret 1: Knowledge Synthesis vs. Data Dumping (Why curation beats information). 04:00 Secret 2: Motivating Your Humans (Autonomy, Mastery, and Purpose). 10:11 Secret 4: Backwards Planning vs. Reactive Drifting. 13:19 Secret 5: Throwing off the Invisibility Cloak (Visual Management 101).Deep Dive Link Get the full transcript and expanded resource list at https://masteringbusinessflow.com/post/mba-vs-teacher-scaling-secrets

SummaryStop being an overpaid employee in your own company by learning the difference between outsourcing a problem and up-skilling your leadership. After listening, you will be able to identify the "Consultant Trap" that keeps you stuck in the weeds and transition toward a coaching model that builds your permanent leadership muscle. You’ll learn why "boarding and training" your problems away doesn't work and how to achieve 10x growth by investing in your own skills.No-Cost Email Course Ready to scale without the burnout? Join my Strategic Growth Email Course to receive one actionable, zero-overwhelm business optimization step delivered to your inbox each week.Top 5 Timestamps[01:11] The Dog Training Metaphor: Why your business is still "barking at the doorbell."[03:45] The Consultant Trap vs. The Coaching Advantage: Learning to solve problems yourself.[07:15] Why High Achievers (like Tom Brady) pay for coaching, not just consulting.[11:28] The ROI of Coaching: Unpacking the 788% return on investment.[13:58] How to find a coach who aligns with your values and results.Deep DiveGet the full transcript and expanded resource list at https://masteringbusinessflow.com/post/the-consultant-trap

Most business owners are stuck in a reactive loop, fighting the same fires and team drama they faced six months ago due to a "learning leak". Without structured reflection, you are doomed to repeat mistakes until they break you. This episode provides five simple review rhythms—from a 5-minute daily habit to annual alignment—that stop the cycle. By the end of this episode, you will be able to turn daily chaos into a documented competitive advantage, applying 1% marginal improvements that solve scaling bottlenecks and prevent problems from recurring.Subscribe to our no-cost Strategic Growth Email Course here to get one actionable item a week to grow your business without the overwhelm.00:06 The "Learning Leak": Why business owners repeat the same mistakes02:27 The Mr. Beast Method: Making one improvement for every project04:47 Changing the System: How reflection updates the way you do business bit by bit05:18 The Psychology of Burnout: Breaking the ABC loop07:43 Reframing Leadership: Using Disputation (D) to challenge negative beliefs10:59 Team Feedback: Why you must reveal problems to improve them11:51 Roses, Buds, and Thorns: A scouting framework for business reflection13:35 Stop, Start, Continue: Getting the team to take ownership and lead16:45 Building the Routine: Creating an automatic schedule for the five reviews18:42 The Daily Review: The 5-minute template for decompressing and planning20:59 The Weekly Pulse: Using Level 10 meetings and metric updates23:23 Monthly Pruning: Straightening out backend systems and financials25:09 Quarterly Strategy: Stepping back for a bird's eye perspective28:08 Annual View: Big picture alignment and restructuring for the year aheadGet the full notes at: https://masteringbusinessflow.com/post/5-reviews-to-fix-scaling

Summary: Stop being a firefighter and start engineering a self-driving company. In this episode, Cordes Lindow reveals the three fundamental shifts required to move from a "decaying" business to a high-performance organization. You’ll learn how to build a culture of continuous improvement, create visibility to spot bottlenecks before they become crises, and empower your team to solve problems without you. By the end of this episode, you’ll have a roadmap to reclaim your time and scale your business through systems, not stress..No-Cost Email Course: Ready to stop the firefighting? Join our Strategic Growth Email Course to get one actionable, zero-overwhelm strategy delivered to your inbox every week to help you reclaim 10 hours of your life..Top 5 Timestamps:[01:26] Why big players like Blockbuster and Kodak failed (and how to avoid their fate)..[07:23] The Ostrich Effect: Creating visibility to see problems before they eat your profits..[09:40] Leading vs. Lagging Measures: How to use "warning bells" to adjust in real-time..[15:00] Psychological Safety: Why your team is afraid to help you fix your business..[21:00] The 80/20 Rule for Teams: How giving 20% "improvement time" scales your ROI..Deep Dive Link: Get the full transcript and expanded resource list at https://masteringbusinessflow.com/post/high-performance-business-systems-scaling

SummaryStop reacting to daily fires and start driving growth. In this episode, you’ll learn how to escape the 95% failure rate of business goals through growth-focused quarter goals. I break down the Rule of 100 (Alex Hormozi’s high-volume growth strategy) and show you how to build a CRM system that automates your follow-ups so nothing falls through the cracks. By the end, you'll know how to differentiate "business as usual" from "growth moves" to reclaim your time and 10x your results.No-Cost Email CourseReady to transition from a reactive owner to a strategic CEO? Join my Strategic Growth Email Course to get one actionable, zero-overwhelm optimization step delivered to your inbox every week.Top 5 Timestamps[03:45] – KPIs vs. OKRs: Why your revenue is a "lagging" indicator and what to track instead.[07:15] – The "Steering Wheel" Concept: Using leading indicators to predict your future profit.[10:15] – The Rule of 100: My "scary" Q2 goal for 10x growth.[13:30] – The Referral Filter: How to sell without feeling "salesy" to your network.[18:25] – Systematizing the Hustle: Building a "Wait and Ask" pipeline in your CRM.Deep DiveGet the full transcript and expanded resource list at https://masteringbusinessflow.com/post/rule-of-100-q2-growth-strategy

Stop fighting an invisible workflow and start scaling with systems. In this episode, I reveal how I produced three high-quality podcasts a week for 90 days entirely solo by leveraging two specific AI "gems." You will learn how to bypass perfectionism, use frameworks like the Hook-Retain-Reward cycle to plan content, and build a "digital brain" in NotebookLM to track your business insights. By the end, you’ll have a repeatable blueprint to automate your production heavy-lifting and reclaim your time.Stop the burnout and start flowing: Join my no-cost email course to get one strategic, actionable growth item delivered to your inbox each week: https://www.cordeslindow.com/business-growthHigh-Impact Moments[01:14] Combining Gary Keller’s "One Thing" with the Rule of 100.[04:20] The FLOW Framework: Focus, Love, Operations, and Wellbeing.[06:44] How to build a custom Google Gemini "Gem" for viral titles.[08:50] Alex Hormozi’s Hook-Retain-Reward cycle for content that sticks.[12:55] Using NotebookLM as a secondary brain for your content library.Get the full transcript and expanded resource list athttps://masteringbusinessflow.com/post/ai-podcast-systems-for-entrepreneurs

Stop draining your brain on 35,000 daily decisions. Before you buy more software, join the Mastering Business Flow email course at https://www.cordeslindow.com/business-growth to reclaim 10 hours a week with one simple, weekly lesson.In this episode, we debunk the myth that automation requires expensive tech like Zapier or AI. You’ll learn how to use "If-Then" routines—a free, psychological tool backed by science—to automate your decision-making, bypass "glucose drain," and keep your business moving even when your day goes off the rails.High-Impact Moments00:44 – Why habits and routines are the purest form of automation.06:14 – The "Glucose Drain": How the prefrontal cortex kills your productivity.09:32 – Why "If-Then" plans beat habits for immediate implementation.13:22 – How to turn long, boring SOPs into actionable If-Then scripts.17:44 – Emergency Automations: What to do when a client cancels or ghosts.Get the full transcript and expanded resource list at https://masteringbusinessflow.com/post/business-automation-truth

Summary Stop trying to "hack" your way to efficiency by adding more software and more team members. In this episode, Cordes Lindow reveals why you don't have a productivity problem—you have an accumulation problem. After listening, you’ll be able to identify the "silent time killers" draining your energy and apply the Power of Ruthless Elimination to reclaim up to 30 hours of your work week. Learn how to close the mental "open loops" that cause CEO burnout and shift from a reactive "Pinball" owner to a strategic "Conductor.".No-Cost Email Course Ready to scale without the stress? Join my Mastering Business Flow email course at https://www.cordeslindow.com/business-growth to receive one actionable, zero-overwhelm strategic step each week.Top 5 Timestamps[03:33] The "T-Shirt Trap": How micro-accumulations create massive financial and mental costs.[09:09] The 8-Hour "Invisible Work Day": Why you feel exhausted before you even start your actual work.[11:12] The Zeigarnik Effect: Why unfinished tasks are literally draining your brain's battery.[14:52] Digital Noise Cancellation: The "Scheduled Summary" tactic to protect your CEO focus time.[21:26] The Paperless Advantage: Why physical clutter is making your business owner-dependent.Get the full transcript and expanded resource list athttps://masteringbusinessflow.com/post/fix-95-percent-productivity-problems

Stop "volcano mulching" your business with industry standards that actually suffocate your growth. Join our No-Cost Strategic Growth Email Course here for one actionable tip a week to 10x your results. In this episode, you’ll learn why most SOPs are stagnant "garbage" and how to transition from a reactive "Firefighter" to a "Strategic Conductor" by applying the 1% rule used by championship cycling teams. You will walk away with a 3-step framework to audit your processes, eliminate unnecessary "best practice" fluff, and build a living system that scales without burning you out.[02:04] The "Volcano Mulching" Trap: How following industry standards kills your tree (and your business).[05:59] The British Cycling Secret: Using the 1% rule of marginal gains to win the Tour de France.[08:24] The "Visibility" Hack: How a cabinet company eliminated massive backlogs by mapping their pipeline.[11:41] Cross-Industry Innovation: Why you should look at F1 pit crews and hospitals to fix your operations.[14:10] The 3 Critical Questions: A step-by-step audit to determine if an SOP is worth keeping.Get the full transcript and expanded resource list at https://masteringbusinessflow.com/post/stop-garbage-sops-best-practice-lie

Summary:Stop bleeding mental energy on trivial choices. After listening, you’ll be able to identify the five "decision drains" stalling your growth and implement a "Decision Uniform" to reclaim your highest level of cognitive power. You will learn to stop managing by adrenaline and start using data-driven dashboards to transition from a reactive "firefighter" to a strategic "Conductor" who operates in pure flow.No-Cost Email Course:Ready to stop the "ping-pong" and start leading? Sign up for our Strategic Growth Email Course to get one actionable, zero-overwhelm optimization step delivered to your inbox every week.Top 5 Timestamps:[02:15] The "Brain Battery" Analogy: Why small choices like socks or emails are killing your $10k decisions.[07:42] The CEO’s Greatest Mistake: Why being the "Ultimate Decider" turns you into your own business's biggest bottleneck.[11:30] The Israeli Judge Study: Scientific proof that your "Morning Brain" is your most valuable financial asset.[15:50] Adrenaline vs. Dashboards: How to stop "feeling" your way through business and start using objective data.[19:15] 3 Immediate Wins: How to build an "Idea Vault" and a "Decision Uniform" today.Deep Dive Link:Get the full transcript and expanded resource list at https://masteringbusinessflow.com/post/5-mistakes-decision-fatigue

SummaryStop managing by adrenaline. After this episode, you’ll be able to dismantle your "open-door policy" trap and transition from a reactive Firefighter to a Strategic CEO. You’ll learn how to implement a high-impact weekly leadership pulse that eliminates constant Slack/text interruptions, prevents "profit leaks" caused by context switching, and ensures your team takes 100% ownership of operations—freeing up to 10 hours of your week.Leadership Meeting templateStop managing by adrenaline: learn the 90-minute "Level 10" meeting framework to kill constant interruptions, fix your invisible workflow, and transition from a reactive Firefighter to a Strategic CEO. https://masteringbusinessflow.com/leadership-meeting-templateTop 5 Timestamps[00:37] Why being available 24/7 is "adrenaline management," not leadership.[02:15] The hidden cost of "quick questions" and the 20-minute focus recovery tax.[05:40] Why relying on individual memory makes your business "individual-dependent" and fragile.[08:12] The Level 10 Meeting: A 90-minute framework to solve issues once and for all.[14:20] Three immediate steps to stop using your inbox as a to-do list.Get the full transcript and expanded resource list at https://masteringbusinessflow.com/level-10-meetings.

Summary: Stop being a "firefighter" who just happens to own the truck. Most 7-figure owners are trapped by an invisible workflow that lives only in their memory, making true freedom impossible. After listening, you’ll be able to identify the silent bottlenecks killing your growth and use a simple 3-step mapping strategy—moving from "brain-dump" Google Docs to visual swim lanes—to transform your business into a self-driving machine that runs without your constant presence.No-Cost Email Course: Get one strategic, zero-overwhelm growth step delivered to your inbox every week. Stop the manual grind and start operationalizing your flow today.Top 5 Timestamps[02:15] The "Invisible Workflow" trap: Why relying on your memory is quietly killing your growth.[05:40] Silo Sabotage: How hidden information creates team tension and slashes your profit margins.[11:10] The Pilot & The Surgeon: Why even experts use checklists (and why your business needs them to be sellable).[16:45] The 6-Foot Wall Map: How a physical walkthrough of your process uncovers hidden "hotspots."[22:30] Transitioning to Tech: When to move from a Google Doc to management tools like Asana or ClickUp.Get the full transcript and expanded resource list at https://masteringbusinessflow.com/why-your-business-depends-on-your-memory.

SummaryStop waking up to a shot of cortisol. After this episode, you’ll be able to reclaim your mornings and shift from a reactive "firefighter" to a proactive CEO. You will learn the exact sequence to calm your nervous system, protect your high-level brain power, and ensure your most strategic work is finished before your first meeting even begins.Ready to scale without the stress? Join our no-cost Strategic Growth Email Course to get one actionable system delivered to your inbox each week.High-Impact Moments[00:45] Why checking your phone first thing hands the keys of your dreams to a stranger.[02:15] The 10-minute "Brain Training" trick for entrepreneurs with racing minds.[07:30] The Zettelkasten Method: How to turn business books into actionable profit.[10:15] Why Jerry Seinfeld’s "2-hour rule" is the cure for writer's block and stagnation.[13:45] The "Eat the Frog" principle: Achieving your daily goals before 9:00 AM.Get the full transcript and expanded resource list at https://masteringbusinessflow.com/post/ceo-morning-startup-routine

SummaryDid you know 97% of business owners set goals, but only 5% actually achieve them? In this episode, I show you how to close that "Goal Gap" by moving from a reactive "Firefighter" to a Strategic CEO. You’ll learn the three essential systems—Alignment, Measurement, and Work—that make failure nearly impossible. After listening, you’ll be able to install a "Traffic Light" dashboard and lead measures that turn your vision into an engineered reality.No-Cost Email CourseStop hoping for growth and start engineering it. Sign up for my no-cost strategic business growth course to learn how to align your team and succeed in business and life.Top 5 Timestamps[00:45] The shocking 92% failure rate: Why your bank account is waiting for a system, not more hustle.[10:30] The BHAG: How to align your entire team around one Big Hairy Audacious Goal.[18:15] The "A3 One-Pager": Using a simple traffic light system (Red/Green) to track what matters.[24:50] Leading vs. Lagging Measures: Why you must track your actions, not just your outcomes.[33:10] Overcoming a lack of willpower: How high-performers use systems to beat the "Chocolate Chip Cookie" trap.Deep Dive LinkGet the full transcript and expanded resource list at https://masteringbusinessflow.com/post/why-95-percent-of-small-businesses-fail-goals

Stop paying the "Velocity Tax" that is draining your productivity and profit. In this episode, I reveal why breaking your rigid schedule to fix broken systems is actually the highest-leverage move you can make. After listening, you’ll be able to identify the invisible inefficiencies in your software stack, use AI as a non-judgmental "production crew" to upskill yourself, and reclaim up to 10 hours a week by transitioning from a "firefighting" operator to a strategic "architect" of your business.Business Course Stop being an overpaid employee in your own business. Join my no-cost, zero-overwhelmed Strategic Growth Email Course to start optimizing your business one step at a time: https://www.cordeslindow.com/business-growth.Top 5 Timestamps[02:15] The Velocity Tax: How disorganized systems are costing you 9% of your annual time.[07:40] Why "handing off" problems to others often fails and why you should upskill instead.[11:10] The "Super Agency" concept: Using AI and tools to work with the power of an entire department.[16:45] Lessons from the Help Desk: Why AI is a more encouraging teacher than a human support line.[21:30] The "One Thing" Rule: How to overhaul your business without a total system collapse.Deep Dive LinkGet the full transcript and expanded resource list at https://masteringbusinessflow.com/post/stop-the-business-velocity-tax

Stop losing 2 hours a day to the "Scavenger Hunt." In this episode, you’ll learn the exact internal communication rule that prevents $100k in annual wasted labor for small teams. By the end of this episode, you will know how to categorize every message into "The River," "The Reservoir," or "The Library" so you can stop hunting through texts and start leading your business.Ready to turn your chaotic workflow into a well-oiled machine? Sign up for the zero-overwhelm Strategic Growth Email Course here and get one actionable business optimization step delivered to your inbox weekly.Top 5 Timestamps[01:15] The Math of the Scavenger Hunt: How searching for info costs a team of four $100k/year.[04:42] The Golden Rule: Put the communication where the work lives, not where you are sitting.[06:10] The River vs. The Reservoir vs. The Library: A framework for organizing your apps.[14:50] Why Small Businesses actually need more meetings (the right kind).[19:22] The 2-Step Action Plan: Implementing communication standards today.Deep Dive LinkGet the full transcript and expanded resource list at https://masteringbusinessflow.com/post/internal-communication-rule-stop-scavenger-hunt

Stop letting your inbox dictate your to-do list. In this episode, you’ll learn how to reclaim up to 10 hours a week by breaking the "context switching tax" that costs CEOs thousands in lost strategic growth. I’ll show you the exact system I used to transition from a slave to the notification pings to checking email just twice a week—allowing you to scale your business without adding more headcount.Start your zero-overwhelm business optimization journey with my Free Strategic Growth Email Course here.High-Impact Moments[00:42] The "Context Switching Tax": Why a 30-second email actually costs you 23 minutes of focus.[04:15] The $150,000 Inbox: How your current email habits are bleeding your bottom line.[07:30] Parkinson’s Law for Email: Using "Time Boxing" to force elite efficiency.[12:15] The "Search Trap": Why folders are slowing you down and what to do instead.[18:45] The Nuclear Option: How to achieve "Inbox Zero-ish" in under 60 seconds.Get the full transcript and expanded resource list at https://masteringbusinessflow.com/post/stop-email-killing-profit-productivity**.**

Are you skipping the "small talk" to save time, only to find your team is disengaged and your business feels like a "hamster wheel" of fires?In this episode, Cordes Lindow explains why "casual" chit-chat is actually a high-leverage strategic investment that can drive 3.6x revenue growth. Learn how to build a high-trust culture that allows you to step out of the daily weeds and reclaim 10 hours a week.Key Highlights:Why "abrupt" Slack messages are costing you a "Trust Tax."The science of Psychological Safety and Maslow's Hierarchy in business.How to find "Hidden Talents" in your team using the "Tell Me More" technique.The 5-minute rule for high-impact meetings.Read the full brain-science breakdown and get the Resource List here: https://masteringbusinessflow.com/post/small-talk-business-efficiency-paradox

Do you avoid sales because it feels "icky" or "pushy"? In this episode, Cordes shares her personal failure in selling and how she used Alex Hormozi’s Rule of 100 to overcome a limiting mindset. Learn to build an efficient growth machine through relational volume and evidence-based systems.In this episode:The ACA Framework: Start conversations without "pushy" pitches.The Price Escalator: How to reach full price by working with 25 clients incrementally to build confidence.Maker Mornings: Protecting your peak brain energy for high-leverage growth.The "One Thing": Choosing your growth lever for the quarter.The Goal: Free up 10 hours a week and move toward "Flow" through efficient systems.Read the full deep-dive and price escalator roadmap here: https://masteringbusinessflow.com/post/rule-of-100-sales-connection-habit

Are you losing potential clients to the "friction of indecision"? In this episode, Cordes Lindow shares the personal story of how a 365-day guarantee turned him from a skeptic into a superfan—and why you should apply the same logic to your business.Key Highlights:The Risk Reversal: How to make buying from you a "no-brainer."Quality & Loyalty: How standing behind your product increases Customer Lifetime Value.Satisfaction vs. Results: How to protect your intellectual property while promising big outcomes.The Prevention System: Documentation and onboarding tactics to ensure client success.Stop playing it safe and start building trust.Read the full brain-science breakdown and see the "Results-Based" template here.

Self-Compassion: The CEO’s Competitive Edge for Resilience and GrowthEpisode Summary: I have a confession: Last week, I publicly committed to a "Quarterly Rock" of publishing three podcast episodes a week. That plan lasted exactly two weeks. This week, I’m only publishing one.In the past, I would have beaten myself up, spiraled into shame, and likely quit. But this time, I’m using a different strategy: Self-Compassion.While it might sound "soft," research shows that self-compassion is actually a hard-edged competitive advantage for business owners. In this episode, I break down the science behind why beating yourself up releases cortisol that kills your strategic thinking, while self-compassion releases oxytocin that helps you solve problems.I share the 6 scientific reasons why self-compassion outperforms self-criticism (including new research on athletes and procrastination) and give you 3 practical tools to stop the shame spiral and get back to work today.Read the full show notes and access the research mentioned here:https://masteringbusinessflow.com/post/self-compassion-business-strategyIn this episode, we cover:[00:00] The Confession: Why I failed my 90-day goal in just two weeks and the "Boy Scout" mistake I made.[02:00] The High Cost of Self-Criticism: Why beating yourself up triggers the "threat-defense" system and shuts down your CEO brain.[04:30] The Science of Resilience: 6 research-backed reasons self-compassion improves business performance:Performance: Why athletes perform better with self-compassion than criticism [Killham et al., 2018].Procrastination: How forgiving yourself reduces the stress that causes procrastination [Sirois, 2014].Resilience: Why self-compassion lowers the fear of failure [Neff et al., 2005].Rumination: How to stop "Post-Event Processing" after a bad sales call [Blackie & Kocovski, 2017].Mastery: Shifting from "avoiding failure" to "mastering skills."Accuracy: Why self-critical leaders are blind to their actual performance [Leary et al., 2007].[13:00] Tool #1: The "Friend Test": How to catch the "Self Distortion" and talk to yourself like a business partner.[15:30] Tool #2: Data vs. Drama: How to reframe a failure (like missing a podcast episode) into operational data.[17:00] Tool #3: Just Do One Thing: Overcoming the paralysis of the "messy middle" by accepting your limits.Resources Mentioned:Concept: The FLOW Framework (Focus, Love, Operations, Wellbeing)Book: Meditations for Mortals by Oliver BurkemanPrevious Episode: [Episode 13: The "One Thing" Strategy That Outperforms Marketing]Free Business Growth Course: Ready to stop the hustle and build a business that flows? Join my no-cost Mastering Business Flow email course. Every week, I send one focused lesson to help you close the CEO skill gap and design systems for growth. 👉 Click here to subscribe for freeFull Notes: https://masteringbusinessflow.com/post/why-self-criticism-kills-profit

Episode Summary: I have a confession: I almost quit the podcast this week. The workload of producing three episodes a week is breaking me, and the quality isn't exactly where I want it to be yet. But I decided to keep going. Why? Because I realized that waiting for "perfect" is actually killing my growth.In this episode, I break down why I am embracing the "Messy Middle" and choosing Quantity over Quality. Drawing on lessons from Alex Hormozi’s "Rule of 100," Gary Keller’s The One Thing, and Mr. Beast’s YouTube strategy, I explain why volume is the only way to break your systems so you can fix them. If you are stalling in your business because you are waiting for the perfect time, the perfect website, or the perfect hire, this episode is your permission slip to start a "Volume Sprint" today.Read the full show notes and access the resources mentioned here: https://masteringbusinessflow.com/post/hormozi-mr-beast-quantity-strategyIn this episode, we cover:[00:36] The Confession: Why I almost quit my 90-day "Rock" and why the "messy middle" makes us want to flee.[03:00] The "One Thing" Paradox: Why chaos in your inbox and laundry is actually a sign of focus, not failure (feat. Gary Keller).[06:30] The Hormozi Rule: How the "Rule of 100" (100 minutes or 100 reps) forces you to find efficiencies that planning never will.[10:15] The Mr. Beast Strategy: Why you need to make 100 "bad" videos to get good, and the parable of the pottery class.[14:00] The Power of Quarterly Rocks: How to use 90-day sprints to test ideas without the fear of a lifetime commitment.[17:30] Sowing vs. Reaping: Shifting your mindset from immediate ROI to building long-term assets.Links & Resources Mentioned:Book: $100M Leads by Alex HormoziBook: The One Thing by Gary KellerBook: Meditations for Mortals by Oliver BurkemanPrevious Episode: [Ep 8: Why Everything Feels Urgent]Previous Episode: [Ep 5: Why You Keep Switching Strategies]Free Business Growth Course: Ready to stop the hustle and focus on just one thing at a time? Join the no-cost Mastering Business Flow email course. Every week, I send one focused lesson to help you close the CEO skill gap and design systems for growth. 👉 Click here to subscribe for free

Episode Summary: Most business advice focuses on how to get customers to love you. We obsess over algorithms, funnels, and getting people to buy. But what if the secret to a profitable, scalable business isn't getting love, but giving it?In this episode, Cordes breaks down how to apply the "One Thing" principle to your business relationships. We dive into why "Loving your Neighbor" is a strategic workflow, not just a feeling. You’ll learn how to replace "icky" sales tactics with the "Million Dollar Rule," why giving away 90% of your content for free builds the ultimate competitive advantage, and how to use the "Know, Like, Trust" factor to attract clients without chasing them.Read the full show notes and view the FLOW Framework visuals here:https://masteringbusinessflow.com/post/one-thing-strategy-love-vs-marketingIn this episode, we cover:[01:23] The "One Thing" Concept: How to use Gary Keller’s focus strategy and Galatians 5:14 to simplify your entire business into one command.[04:00] The FLOW Framework Target: Visualizing your relationships from "Self" to "Stranger" and why business growth happens in the outer circle.[07:30] Operationalizing Love (The KLT Factor): How to use Consistency, Authenticity ("Scruffy Hospitality"), and Generosity to build trust.[09:15] The 90% Rule: Why giving away your best content for free attracts your ideal clients (inspired by Alex Hormozi).[12:00] The Mindset Shift: Why selling isn't "taking"—it’s "moving" people to a solution they need.[15:45] The Happiness Loop: How serving strangers breaks CEO isolation and fuels your energy (Callback to Ep 12).[18:00] The Million Dollar Rule: A practical challenge to treat every stranger like they’ve already paid you $1M.Links & Resources Mentioned:Book: The One Thing by Gary KellerBook: $100M Leads by Alex HormoziBook: To Sell Is Human by Daniel PinkPrevious Episode: Ep 8: Why Everything Feels Urgent (CEO Power Hour)Previous Episode: Ep 12: The Science of CEO LonelinessFree Business Growth Course: Ready to stop the hustle and focus on just one thing at a time? Join the no-cost Mastering Business Flow email course. Every week, I send one focused lesson to help you close the CEO skill gap and design systems for growth.https://www.cordeslindow.com/business-growth 👉 Click here to subscribe to the podcast

"It’s lonely at the top." We’ve all heard the cliché, but did you know that this feeling is actually a dangerous operational bottleneck in your business?According to the Harvard Business Review, over half of CEOs report feeling isolated. In this episode, Cordes reveals why this isn't just an emotional struggle—it’s a biological and economic threat to your company.We dive into the hard science of connection, including why isolation damages your health as much as smoking and why trying to "figure it out alone" is statistically costing you 28% of your best ideas. If you are trying to be a "Zone 2 CEO" but feel the weight of the world on your shoulders, this episode is your permission slip to stop the hustle and start connecting.Read the full show notes, get the links, and see the data visuals here: https://masteringbusinessflow.com/post/science-of-ceo-loneliness-isolationIn this episode, we cover:• [00:00] The Hidden Cost: Why "Heavy is the head that wears the crown" is more than just a saying—it’s a profit killer.• [01:23] The 4 Causes of CEO Isolation: From the "Superhero Syndrome" to the structural hierarchy that keeps you separated from your team.• [05:00] The "Smoking" Statistic: The shocking NIH study comparing loneliness to smoking 15 cigarettes a day—and how this biological stress response kills your decision-making ability.• [09:00] The Innovation Gap (The 28% Rule): We discuss Paul Paulus’s research on "Brainwriting." Learn why trying to solve problems alone is statistically 28% less effective than interactive group work.• [12:15] The "Train Study" Paradox: Why introverts think they want to be alone to save energy, but actually derive more happiness and flow from talking to strangers.• [16:30] How to Find Your "Tribe": Practical steps to break the isolation, including how to use peer groups (like the Women Business Owners of North Florida) and "Daring Leadership" to build a support system that fuels your growth.Resources Mentioned:• Good to Great by Jim Collins• The Science of Human Connection (University of Chicago "Train Study")• Research by Paul Paulus on "Brainwriting"• Brené Brown on Armored vs. Daring LeadershipReady to break the bottleneck?Isolation often comes from feeling overwhelmed by the sheer number of things you have to "fix" alone. You don't have to do it all at once.Join the no-cost business growth email course. Every week, I’ll send you one focused lesson to help you close the CEO skill gap, reclaim your time, and design systems for growth—without the burnout.>> Click here to subscribe for free and focus on just one thing this week.

Most service business owners think they need to charge immediately to look professional. But Alex Hormozi’s "$100M Leads" model suggests the exact opposite: giving your first five clients a 100% discount might be the fastest way to build the social proof you need to scale.In this episode, we break down why "gatekeeping" your knowledge is killing your growth and how shifting from a "Corporate Greed" mindset to a "Go-Giver" mentality can transform your lead flow.We also look at the "Human Garage" case study—a company that reached millions by charging nothing—and discuss the one major danger of this strategy: Volume.If you start giving value for free, leads will come. The question is: Do you have an operational system strong enough to handle them, or will the new volume break you?In this episode, we cover:The Alex Hormozi "Free-to-Paid" pricing ladder for new offers.How to "get your reps in" without the pressure of a high-ticket price tag.The "Human Garage" experiment: Can you build a business by charging $0?Why "Volume" is the enemy of the "Owner Bottleneck."How to map your workflow so you can handle the leads you attract.Timestamps:(00:00) The Alex Hormozi "$100M Leads" Pricing Model(06:20) The Human Garage Case Study (Reaching 1 Billion People)(08:30) From "Corporate Greed" to "Go-Giver": A Mindset Shift(12:00) Why I publish 3x a week (Quantity leads to Quality)(16:30) The Danger of "Free": Why you need a System to handle growth(18:40) The Car Wash Example: Automating the flowLinks & Resources:Get the Full Show Notes & Transcripts: https://masteringbusinessflow.com/post/hormozi-100m-leads-strategy-free-pricingJoin the No Cost Business Growth Course: https://www.cordeslindow.com/business-growth

In this episode, we dive into the reality that "hanging your shingle" isn't enough to get noticed in a noisy world. Host Cordes Lindow breaks down why you need to spend 80% of your early business days on marketing and how to do it without feeling "icky" or overly salesy. By focusing on providing value to strangers first, you build a magnetic brand that attracts the right clients to you.Key Takeaways:The 80/20 Rule: Why the business owner must lead the marketing charge.The Power of "One Thing": How niche focus makes you referable.The 3-7-27 Rule: Understanding the volume of exposure needed to build real trust.Clarity Over Cleverness: Why "Focus" beats "Flow" when describing what you do.Transparency as Value: How upfront pricing saves time and builds immediate credibility.Episode Timestamps:[00:00] – The "Scary Website" Story: Empowering clients to take control.[02:40] – Why we are all in sales (and how to do it with passion).[04:55] – Tip 1: Get known for one thing—The Realtor example.[08:15] – Tip 2: Use story to connect with the emotional brain.[11:05] – Tip 3: Clarity is king—Moving from "Flow" to "Focus."[13:50] – Tip 4: Be memorable—The "Purple Cow" and the square business card.[16:40] – Tip 5: Visibility and the 3-7-27 Rule of marketing.[21:10] – Tip 6: Providing value through consistent content creation.[23:55] – Tip 7: The case for upfront pricing and avoiding the "demo trap."Resources Mentioned:Book: To Sell is Human by Daniel PinkConcept: The Purple Cow by Seth GodinFramework: Donald Miller’s PEACE Soundbite FrameworkRead the Full Deep Dive:For a detailed breakdown of all seven tips, including expanded examples and lessons from this episode, [read the full blog post here].Ready to Find Your Focus?Stop spinning your wheels trying to do everything at once. If you’re ready to move from overwhelmed to streamlined, sign up for my No-Cost Business Growth Email Course.Every week, I’ll send you one specific thing to focus on to eliminate friction and grow your revenue. No fluff—just one actionable step to get your business flowing.Sign Up for Free Business Growth Tips

"That text you want to quickly reply to could cost you your next $100,000 bid."As a CEO, you likely pride yourself on being responsive. But what if your responsiveness is actually the very thing keeping you stressed, overwhelmed, and stuck at a plateau? In this episode, we dive into the science of why "chasing squirrels"—those constant pings, emails, and DMs—is a literal dopamine addiction that is stealing your cognitive capacity and your company's revenue.We explore the story of "Max," a talented designer who turned a three-week backlog into a two-day win simply by changing how they handled distractions.What You’ll Learn:The 23-Minute Rule: Why a 30-second text actually costs you nearly a half-hour of peak productivity.Attention Residue: How your brain stays "stuck" on previous tasks, lowering your functional IQ.The Math of Focus: Why notifications turn an 8-hour project into a 13-hour struggle.10 Practical Strategies: From "VIP Filtering" to "Scheduled Summaries," learn how to build a digital fortress around your deep work.Resources Mentioned:Read the Full Article: https://masteringbusinessflow.com/post/quick-replies-killing-profit (Includes the full breakdown of the 10 focus tips and the story of Max).Free Email Course: https://www.cordeslindow.com/business-growth – One actionable tip per week to focus CEOs on your business.Timestamps:00:36 – The $100,000 cost of a "quick reply."02:15 – Max’s Story: Turning a two-week struggle into a two-day win.11:15 – The math of Attention Residue and functional IQ drops.19:20 – 10 Tips to eliminate unnecessary notifications.28:10 – How to set up VIP access and "Do Not Disturb" effectively.33:00 – Why giving an interruption 100% attention actually saves time.37:15 – The 5 massive benefits of the "One Thing" rule.Connect with Us: Be sure to subscribe, rate, and review the show wherever you are listening. It helps other overwhelmed entrepreneurs find the focus they need to scale!

E08: Why Everything Feels Urgent (And the 1-Priority Shift That Fixes Your Brain)If you’re a service business owner, you know the feeling: every day is different, and everything seems to demand your attention at once. But if you want a business that runs on automatic and doesn't require you to be there all the time, you have to stop reacting and start architecting.In this episode, The Focus Coach for Small Business Owners, Cordes Lindow, reveals why your "Always Available" mindset is literally changing your brain and how to reclaim your CEO status using the Power Hour.In this episode, we discuss:The Reactive Trap: Why "putting out fires" is stalling your business growth.The Power Hour: How to dedicate the first 60 minutes of your day to your #1 priority before the chaos starts.The Focus Questions: One critical question to ask every morningThe CEO Brain: Practical strategies to put a daily power hour into placeAre you ready to stop being the bottleneck?If you are ready to streamline your operations so your business can finally run on automatic, I invite you to find out more about my 90-Day Program. We work together to install the systems you need to step back from the day-to-day.👉 Book your consultation call here:Connect with Cordes Lindow LLC:No-cost business course: https://www.cordeslindow.com/business-growthFacebook: https://www.facebook.com/cordesikaYouTube: https://www.youtube.com/@CoachCordes?sub_confirmation=1Full show notes: https://masteringbusinessflow.com/post/why-everything-feels-urgent-ceo-power-hour

Episode SummaryAre you a "Firefighting CEO"? If you spend your day triaging hiring crises, shipment delays, and margin errors, you aren't just busy—you’re neurologically stuck. In this episode, we dive into the science of why your brain "lies" to you by keeping you in a survival loop, and why a Big Hairy Audacious Goal (BHAG) is the only biological exit strategy to scale your business from $10M to $100M.We explore the Reticular Activating System (RAS), the "4-minute mile" mindset shift, and how to rewire your brain to stop solving small problems and start spotting massive levers for growth.What You’ll Learn:The Survival Trap: Why your amygdala hijacks your executive function and keeps you stuck in "operations."The Science of the BHAG: How a goal that "scares you" creates a neurological filter for opportunity.The RAS Factor: How to program your brain’s internal search engine to see what your competitors miss.Practical Frameworks: Synthesizing Jim Collins, Napoleon Hill, and Michael Hyatt to build your "Chief Definite Aim."Time Stamps:[0:00] – The Hook: Why your brain is lying to you about productivity.[3:15] – Survival Mode vs. Visionary Mode: The $10M ceiling explained.[7:45] – The 4-Minute Mile: How belief-breaks change reality.[11:20] – The Science: Understanding your Reticular Activating System (RAS).[15:30] – Historical Audacity: From Sabeer Bhatia’s Hotmail to the Moonshot.[19:10] – The Dax Shepard Method: Writing your "Chief Definite Aim."[22:00] – SMARTER Goals: The line between "Risky" and "Delusional."[24:15] – Final Challenge: Your 24-hour assignment to exit the "muddy operations."References & Resources Mentioned:Jim Collins: Built to Last / BHAG ConceptNapoleon Hill: Think and Grow Rich (The Chief Definite Aim)Michael Hyatt: Full Focus / SMARTER Goals FrameworkAlex Honnold: Free Solo (The psychology of "Scary" goals)Deep Dive Notes:[Click here for the Full Masterclass Notes on our Website]

Are you tired of the "Groundhog Day" effect in your business—facing the same problems every week without actually moving forward? In this episode, Cordes Lindow breaks down the 10x Power of Focus. Learn why doing less actually leads to 10x results and how to choose the "One Thing" for your next quarter that makes everything else easier or unnecessary.Whether you are a solopreneur or leading a growing team, this episode provides a step-by-step framework to transition from "firefighting mode" to a high-performance flow.In This Episode, You’ll Learn:The Magnifying Glass Effect: Why diffused energy leads to burnout, while concentrated effort creates a "fire" of momentum.The "One Thing" Filter: How to be ruthless in cutting your "could-do" list down to the one priority that truly scales your business.The Control vs. Outcome Trap: Why you should stop setting goals based on revenue and start focusing on the "inputs" you actually control.The SMARTER Framework: A deep dive into Michael Hyatt’s goal-setting method, including why your goals must be "Risky" and "Exciting."The Scorecard System: How to create a visual "Stoplight Dashboard" (Red/Green) to monitor your progress at a glance.The Weekly Pulse: Building an accountability cadence for your leadership team (or yourself) to ensure your goals don't end up forgotten in a notebook.Time Stamps:[00:00] – Introduction: The myth of working 10x harder vs. getting 10x results.[01:43] – Escaping "Groundhog Day": Why business owners get stuck in the cycle of repetitive problems.[03:45] – The Power of the Magnifying Glass: Concentrating your effort to create real impact.[05:22] – Big Vision vs. Immediate Focus: Why Jim Collins (Good to Great) says you don't need a 20-year plan to start moving today.[07:15] – The "One Thing" Question: How to simplify your quarter by identifying your "Big Rock."[09:30] – Personal Examples: How Cordes uses video shorts and podcasts as 90-day focus points.[11:15] – The "A" Student Analogy: Focusing on actions you control (Inputs) rather than outcomes you don't (Revenue/Grades).[13:30] – The SMARTER Framework: Walking through Specific, Measurable, Actionable, Risky, Time-bound, Exciting, and Relevant goals.[17:45] – Team Alignment: Assigning "Owners" to objectives and ensuring every team member has a supporting goal.[19:15] – The Dashboard Method: Using A3 one-pagers and EOS Scorecards to make problems visible.[21:20] – The Weekly Pulse: How to run a weekly leadership meeting or a "CEO Hour" for solopreneurs.[23:50] – Closing: The Domino Theory of Success and a preview of Episode 7.Ready to find your "One Thing"?If you want to stop the grind and start the flow, I have two ways to help you implement this process immediately:Book a Team Off-site: Ready to get your whole leadership team on the same page? I facilitate high-impact off-sites to help you develop these routines, assign ownership, and build your company dashboard.Click here to read the full show notes.

Are you constantly starting new projects but struggling to finish them? Do you feel like you have a "filtering problem" rather than an idea shortage? In this episode, Cordes Lindow explores why entrepreneurs often trade meaningful progress for "shiny object" distractions and how to use both ancient wisdom and brain science to finally move the needle in your business.We dive into the Candyland Trap, the psychology of Construal Level Theory, and why "good" is often the greatest enemy of "great."Key Points & Timestamps[00:00] – The Illusion of the New Project: Why ideas feel limitless at the start but messy in the middle.[04:15] – The Straight Path vs. The Zigzag: Lessons from Proverbs on marking a straight path for your feet.[07:30] – The Candyland Trap: A breakdown of the "distraction map":The Peppermint Forest: Shiny new tools and software.The Gumdrop Mountains: The cycle of $27 "quick-fix" courses.The Licorice Forest: The trap of competitor comparison.The Molasses Swamp: Paralyzing perfectionism.[12:45] – Running and Focus: How tracking too many metrics (cadence, heart rate, pace) leads to failure, and why picking one leads to success.[15:20] – The "Invisible Energy Vampires": Understanding the Zeigarnik Effect and how open loops in your brain drain your daily energy.[19:10] – Maximizers vs. Satisficers: Why "good enough" is actually the secret to finishing.[23:00] – Action Plan: How to choose your "One Thing" for the next 90 days and build a "Done List."Featured Resources & LinksBook Mentioned: Good to Great by Jim Collins.Scripture Reference: Proverbs 4:24–27.Free Email Course: Get one focus-driven tip each week to grow your business at www.cordeslindow.com/business-growth.Private Coaching: Ready to walk the straight path? Work with Cordes one-on-one.For a deeper dive into the brain science and the full Candyland analogy mentioned in this episode, check out the detailed notes at masteringbusinessflow.com/post/candyland-trap-business-focus

Episode Summary:Why did you start your business? Most of us chased a dream of freedom, but found ourselves on a new kind of grind. In this episode, we explore why "success" often feels like a treadmill and how to break free using a Vision Filter. We dive into the psychology of the "existential vacuum"—that "meh" feeling of languishing—and how to overcome a "failure of imagination" to build a business that actually supports your life.Key Takeaways:The Existential Vacuum: Recognizing the "languishing" feeling that comes when your business lacks a clear, meaningful mission.Failure of Imagination: How to break through the "realistic" trap and imagine a version of your life that isn't defined by the daily grind.The Power of the BHAG: Why every business needs a "Big Hairy Audacious Goal" to create grit and pull you through the hard times.Vision as a Filter: How a clear "Chief Definite Aim" tells you exactly what to say "no" to, so you can focus on what matters.Meaningful Progress: Why true fulfillment comes from the journey toward a vision, not just the financial finish line.Key Timestamps:[00:00] The "Meh" State: Recognizing the existential vacuum and the entrepreneurial grind.[02:21] Why we started: Reconnecting with your original dream of freedom.[05:30] The Psychology of Flourishing[08:15] Grit and the Marathon[11:15] Overcoming a Failure of Imagination[15:40] Tools for Clarity[19:10] Using Ikigai and the Hedgehog Concept.[22:45] Building your vision todayResources Mentioned:Man's Search for Meaning – Viktor FranklFlourish – Martin SeligmanFlow – Mihaly CsikszentmihalyiThink and Grow Rich (Chief Definite Aim) – Napoleon HillGood to Great (The Hedgehog Concept) – Jim CollinsUnreasonable Hospitality – Will GuidaraReady to find your Focus?If you are tired of living "on accident" and want to build a 90-day roadmap that actually excites you, join me for a Flow Finder Intensive. We'll use the Dream Life Compass and Focus Filter tools mentioned in this episode to get you back in the driver's seat.✨ JANUARY SPECIAL: Book your intensive this month and receive one month of Live Weekly Reviews for free!👉 BOOK YOUR FLOW FINDER INTENSIVE HERERead the Full Notes & Deep Dive:For a detailed breakdown of the exercises mentioned—including the Love-Hate List and Ikigai—head over to the blog.👉 masteringbusinessflow.com/post/escape-entrepreneurial-grind-business-fulfillment

Are you a business owner stuck in the "technical trap"? You started with a brilliant idea and core expertise, but now you spend your days wrestling with software, project timelines, and endless task-switching.If you’re ready to scale from $1M to $10M, the solution isn't another marketing course—it’s a better CEO Operating System.In this episode, Cordes Lindow explores the science of high achievement from experts like Adam Grant and Angela Duckworth. Discover why "character skills" (persistence, resilience, and self-discipline) actually lead to 30% higher profits than technical skills alone.What You’ll Learn:The Achievement Formula: Why your character is the multiplier for your technical skill.The 3 Pillars of Executive Function: How to stop, think, and decide in a world of distractions.The FLOW Framework: A deep dive into Focus, Love (EQ), Operations, and Wellbeing.Overcoming Overwhelm: How to move from "stuck" to "sustainable" by building the best version of yourself.Episode Timestamps:[00:00] – The #1 impact on long-term profits (It’s not software).[01:22] – Why technical skills get you started but won’t sustain your growth.[02:15] – The Science of Achievement: Skill + Effort.[03:45] – Why "Soft Skills" are actually the hardest (and most profitable) skills.[05:10] – The Adam Grant Study: The 30% profit edge.[06:30] – Understanding Executive Function: Mental juggling and impulse control.[08:50] – Introducing the FLOW Framework: Focus, Love, Operations, and Wellbeing.[12:10] – How to take action: The CEO Operating System.Ready to Unlock Your 30% Edge?Stop chasing technical fixes and start building the version of yourself that can lead a $10M company.👉 Join the No-Cost Business Growth Email Course:Every week, I’ll send you one actionable, science-backed step to help you master the FLOW Framework and get your business moving again.Sign up here: https://www.cordeslindow.com/business-growth

Stop being run by your business and start leading it.Did you know the average professional loses one full day every single week just looking for information? Between 120 daily emails and notifications every 10 minutes, business owners are drowning in "information chaos." This isn't just a nuisance—it’s a thief stealing your focus, your revenue, and your sanity.In this episode, Cordes Lindow breaks down the exact framework used to take a business from 50+ hours of owner-operator burnout to a streamlined operation run remotely in less than 10 hours a week.In this episode, you’ll discover:The Cost of Chaos: Why 40,000 exabytes of digital data is leading to entrepreneur burnout and analysis paralysis.The Second Brain Concept: How to offload your "mental inventory" so your brain can focus on high-level CEO tasks.The 3 Pillars of Clarity: A deep dive into Capture, Systematize, and Review.Static vs. Connected: Why your choice of tech tools determines your ability to scale.The PARA Method: A simple 4-folder system to organize your entire digital life.Stop the chaos, one email at a time.Chapters00:00 Navigating Information Overload 02:37 The Story of FedUp: A Case Study 05:31 The Concept of a Second Brain 08:01 Three Pillars of Clarity 11:10 Capturing Information Effectively 15:54 Systematizing Your Information 18:40 Regular Review and Maintenance 22:24 Implementing Your Second Brain SystemSign up for the No-Cost Business Growth Email Course at CordesLindow.com/business-growth and get one actionable step delivered to your inbox every week.Connect with Cordes:Website: CordesLindow.comFree Course: CordesLindow.com/business-growth

Did you know that the most efficient way to run your business is also the most efficient way to train for a marathon?SummaryIn this episode, Cordes Lindow discusses how the principles of running in zone two can be applied to running a business. She emphasizes the importance of sustainable growth, enjoyment, and optimal performance without burnout. Through 11 lessons derived from her running experience, she illustrates how business owners can achieve success by focusing on long-term strategies, setting goals, and creating routines while allowing for rest and recovery.TakeawaysRunning your business is like running a marathon.Operating in zone two leads to optimal performance.Zone two running is more enjoyable and sustainable.You can enjoy the day-to-day operations of your business.Building capacity takes time and patience.It's harder to go slow than to go fast.Everyone's zone two is different; stop comparing yourself.Goals help motivate and guide your actions.Having a coach can help you stay accountable.Building in rest is crucial for long-term success.Chapters00:00 Introduction02:09 Defining Zone 206:03 Lesson 1: Zone 2 is Enjoyable08:16 Lesson 2: Zone 2 is Sustainable10:17 Lesson 3: Operating in Zone 2 Increases Capacity11:59 Lesson 4: It's Hard to go slow and stay in zone 213:09 Lesson 5: Stop Comparing Yourself15:33 Lesson 6 - Set Goals17:04 Lesson 7: Work with a coach18:18 Lesson 8: Create Routines to stay in zone 219:39 Lesson 9: Monitor Your Progress21:54 Lesson 10: Build in Rest23:38 Lesson 11: It's ok to go into zone 4 strategicallyGet your no cost email course to set up your business for optimal performance: https://www.cordeslindow.com/business-growth