E141 Lexi St. John: Driving box office success in the TikTok era

Lexi St. John is the EVP of QYOU Media and GM of QYOU Studios, where she blends Hollywood expertise with the creator economy to elevate digital storytelling. Under Lexi’s leadership, QYOU has captivated millions of fans through innovative content for industry giants including Paramount, DreamWorks, Sony, Hasbro, Hyundai, Activision, Hulu, and Warner Bros. Over the company’s history, her expertise has powered influencer marketing campaigns for 25 #1 box office films and launched 5 major video game franchises.Before QYOU, Lexi was a television writer for Nickelodeon and worked in Saturday Night Live’s script department. Lexi earned her Master’s in Business Administration from Pepperdine’s Graziadio Business School and her Bachelor’s Degree from New York University. With a unique blend of creative vision and business acumen, she continues to push the boundaries of entertainment marketing.For more about QYOU visit theqyou.com and follow them on LinkedIn, TikTok and Instagram