E145. Abbi Perets: How Essential Is Copywriting To Content Creation?

Copywriting goes beyond pretty words. It is about the principles that drive people to action. It is a great force that can be used both for good or bad.Our guest, Abbi Perets, is a self-taught copywriter that evolved from freelancer to business owner. This has come with a series of challenges that she shared during the conversation.Abbi mentions that copywriting is not about writing to convince people to buy. It is about listening and understanding, to the deepest level, the audience you seek to serve.Listening and writing should be a consistent practice when looking to become a better copywriting. Is not about “avatar sheets”, instead, it’s about real people that you’ve had real conversations with.We also talked about: 🖋Finding Purpose Through The Dark Side. 🖋The Power of Specificity! 🖋The Whiskey Theory! 🖋How To Delight Your Clients.Enjoy! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS:  https://www.facebook.com/BIZBROSCO https://www.instagram.com/bizbrosco Connect with FONZI: https://www.instagram.com/luiscamejov/ Connect with LUISDA: https://www.instagram.com/luisdacamejo/ Connect with Abbi Perets: Website: www.SuccessfulFreelanceMom.com Instagram: https://www.instagram.com/abbiperets/ Facebook: https://www.facebook.com/abbi.perets Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes: https://bit.ly/ContentIsProfit