E148 - 10 Years of Driving Success Through MVPs (Kim Coleman, Paid Memberships Pro)

In today's episode, Joe talks to Kim Coleman, the co-founder of Paid Memberships Pro - the most complete WordPress membership plugin. She has her hand in all aspects of the development, management, and marketing for the product and the team. She oversees frontend development for the core open source plugin and over 75 Add Ons.     They discuss the value of MVP in growing a business, catering to customer needs, and building and testing new features through the community. They also touch on the importance of formulating the right content for branding, and membership pricing and discount schemes.    Episode Resources: Paid Memberships Pro Paid Memberships Pro WordPress.org Kim Coleman's Twitter Leave an Apple podcast review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 00:46 Welcome to the pod, Kim! 04:12 What has changed over the years? 07:02 The biggest concerns are the desire for the developers to refactor some features 11:11 MVP on the site's current workload and paid memberships 13:55 Deciding between adding as a core part of the plugin or an add-on plugin 17:32 Limiting what the plugin is responsible for in WordPress 22:46 The struggle to get content from your customer when building a site 27:51 Allowing the community to test newly built products and features 30:07 Pricing: during product launch and how it evolved over the years 37:32 Turning experiments into blog content and knowledge share 40:43 People buy because of urgent technological issues they cannot solve on their own 42:31 Running a company and the family together with your partner 45:37 Homeschooling kids during the pandemic 49:13 Find Kim online!