E149 - Core Web Vitals, SEO Strategy & Referral Optimization (Melanie Phung, Orange Spark Digital)

In today's episode, Joe talks to Melanie Phung, Owner and Principal Consultant at Orange Spark Digital - a boutique consulting practice to help organizations achieve greater visibility and success online. Services offered include website strategy service, search engine optimization, content strategy, and web analytics.    Melanie shares how she manages her boutique SEO agency, getting clients setup to have better performing websites in SERPs, formulating objectives and tactics to grow leads and conversion, mastering a referral system that works, and things to look out for when redesigning a website.    Episode Resources: Guide: Critical SEO Mistakes to Avoid When Relaunching Your Site Orange Spark Digital Melanie Phung's Twitter Leave an Apple podcast review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website   What to Listen For: 00:00 Intro 01:04 Welcome to the pod, Melanie! 01:57 Strategy is defining objectives and tactics 03:31 Boutique agency: the flexibility to bring in virtual team depending on project needs 07:33 2021 SEO trends 10:35 People want quick fixes, but learning to prioritize is a must 13:09 Focus on fixing the things that could cost a lot to fix 15:23 Technical foundation fixes and building an SEO culture 19:35 Building a website from a technical standpoint to be more SEO friendly 23:01 It's about consulting and collaboration 25:05 Main resources to attract new clients 27:25 What's the best referral model? 32:13 Things to look out for when rebuilding or redesigning a website 36:55 Content length versus content performance