E150 - Mastering Sales and Marketing for Freelancers (Jennifer Bourn, Profitable Project Plan)

In today's episode, we bring back Joe's conversation with Jennifer Bourn, a designer for twenty years, an agency owner for thirteen years, and a blogger for ten years. She is founding partner at Bourn Creative, a full service design and development company that specializes in purpose-driven design and everything WordPress.

Jennifer talks about her 13-year journey founding and managing an agency that helps new businesses improve their website, drive traffic, and generate leads; and her plans to gradually shift to content services. Her agency also offers online courses and classes for new entrepreneurs.

Episode Resources:

• Jennifer Bourn's Website
• Profitable Project Plan
• Inspired Imperfection
• Jennifer is on Twitter, Facebook, and WordPress.org
• Leave an Apple podcast review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 00:46 Welcome to the pod, Jennifer!
• 01:49 When you start a company, nobody gives you business training
• 05:21 Profitable Project Plan: Video courses for new entrepreneurs
• 07:31 Everybody taking the class at the same place with similar questions
• 11:10 Courses had started as side revenue stream
• 15:06 Focusing on monthly recurring revenue (MRR)
• 17:49 Next course: Lucrative Leads
• 19:42 The biggest challenges in finding leads
• 24:13 Gradually shifting to content services and copywriting
• 28:34 You have to advance your skills if you want to continue running an agency
• 36:51 Running an agency while raising kids
• 40:39 Find Jennifer online