E151 Roberto Munoz: Can you measure this?

Roberto Munoz is CEO & Founder of Munoz Comms, a strategic communications consultancy that helps businesses navigate growth, change, and transformation.With more than 20 years of experience, Roberto has shaped and protected reputations across industries—from high-growth startups to global market leaders—working with companies including HSBC, Fannie Mae, ABB, Tesco, Bristol Myers Squibb, and Jaguar Land Rover. His expertise spans senior in-house roles and agency leadership at Edelman and Weber Shandwick.A specialist in brand positioning, narrative development, and thought leadership, Roberto helps brands craft compelling stories and design impactful strategies that shift stakeholder perceptions.Follow him on LinkedIn or join his Newsletter.