E152: Author Terry Lewis Shares How to Build a Wedding Marketing Strategy That Actually Converts

Unlock the secrets to sustainable wedding‑business growth in this week’s episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.In this episode, you’ll discover:The “marketing pyramid” & why word‑of‑mouth sits at the topThe IPA framework: Influencers, Pipelines & Anchors explainedHow to stop competing on price and attract premium clientsThe mindset shift from small‑business hustle to CEO‑style strategyWhy live events like Wedcon turbocharge your learningResources & Links:🎟️ Grab your tickets for Wedcon 2025: 📚 12 Habits Of Successfully Booked Up Wedding Suppliers