The WedPro Podcast

In this episode, we’re tackling why your wedding marketing might not be getting you booked, even if you’re doing all the right things. The simple answer is that couples in 2026 are more informed, quicker to make decisions, and far less impressed by generic content. Katie and Roxy break down what’s no longer working, what couples actually expect now, and how to adapt your marketing to build trust, stand out, and attract better enquiries, so you can stop feeling stuck and start seeing consistent bookings again.You can join the Wedcon waitlist here: https://waitlist.wedcon.co.uk/ If you’d like to chat about getting our support and what that could look like for you, you can apply for a call here: https://docs.google.com/forms/d/e/1FAIpQLSc5BkOf5EPkCE8nq-Ow8ME672pOPV_1yfZgapy_-3brzI1rtQ/viewform?usp=sharing&ouid=108757304729028174374⁠

If you struggle to say no in your business, you are definitely not alone. Many wedding suppliers know they should be setting clearer boundaries, charging confidently or sticking to their policies, but still find themselves over explaining, discounting or bending the rules when a situation feels uncomfortable. In this episode, Katie and Roxy explore the internal side of business growth and how identities like “the nice one”, “the helper” or “the hard worker” can quietly shape the decisions you make. They talk about why these patterns show up in things like pricing, refunds and client boundaries, and how recognising them can help you move forward in your business.If you found yourself nodding along when we talked about enforcing policies and protecting your boundaries, we also mention a tool we created called WedPro Contract Studio. It helps wedding suppliers generate clear terms and conditions, client contracts and policies designed specifically for the wedding industry, so you are not relying on scattered emails or patchwork templates when situations arise.You can check it out here if you are interested:https://www.wedproterms.com

In this episode, we’re cutting through the noise to answer one question: how do you actually use AI in your wedding business without sounding robotic or falling behind? The short answer — you start now, and you start smart. Katie and Roxy share exactly how AI is already transforming the wedding industry, from automating admin and improving enquiry response time to building out marketing, workflows, and brand positioning.As leaders in AI for wedding professionals, they reveal what’s working right now, what’s changing fast, and why wedding pros who avoid AI are at real risk of getting left behind. This isn’t hype. It’s strategy.Listen in if you want to stay ahead of the curve and learn how to use AI with confidence, clarity, and actual results.

In this episode, we’re tackling the big question: why do so many wedding suppliers still feel terrified to raise their prices, even when they know they’re undercharging? The simple answer is that it’s rarely about the number, it’s about what’s happening underneath it. Katie and Roxy break down the biggest money mindset blocks holding wedding professionals back, from fear of losing bookings and avoiding the numbers, to imposter syndrome, discounting, and comparison spirals. You’ll leave this episode with a clearer mindset, stronger confidence, and a practical way to work out what’s really stopping you from building a profitable wedding business.If you know a wedding supplier who needs this chat, send it to them.

Instagram has changed and if you are still using it like a booking machine you will end up exhausted, inconsistent, and convinced it is not working.In this episode, WedPro founder Katie shares one of her favourite OG topics: Instagram. If you have been with us since 2020, you will know this is one we always come back to.Katie breaks down what Instagram is actually for in 2026, what is a total waste of your time, and the simple shifts that turn your content into trust, enquiries and booked work.Inside the episode, you will learn:The real job of Instagram in 2026 (and what it is not)The three content buckets that drive enquiries: positioning, proof and processThe biggest conversion leak that stops great content turning into bookingsA simple 7 day reset you can do this week if bookings feel slowIf you want a calmer, clearer Instagram strategy that fits around real client work, this one is for you.Want help making Instagram feel simpler and your enquiries to convert better? DM us the word INSTAGRAM and we will point you to the best next step. (link: www.instagram.com/wedding_business_hub)

In this episode, we are tackling the question most wedding business owners are quietly asking by February: why does the business still feel heavy even when things are going well? The simple answer is that growth does not come from adding more, it comes from letting go of what is draining you. Katie and Roxy share what they are shedding in 2026, what they are keeping, and how simplifying systems can reduce stress, admin, and missed opportunities so your business feels easier to run.This is a real, honest reset conversation for wedding suppliers who are busy, booked, and ready for things to feel calmer.Episode HighlightsWhy February is the real reset month, not JanuaryWhat we are shedding in 2026 and why it mattersThe hidden admin that quietly drains time and energyWhy wedding businesses need simpler systemsHow the right CRM can reduce stress and monthly spendWhat is coming up on the podcast this yearSponsorThis episode is sponsored by Ever After Systems, a CRM built specifically for the wedding industry.If you are juggling too many tools, losing track of enquiries, or carrying too much admin in your head, Ever After is worth a look. If you are curious about the system, or want to book a call with Emma to talk through simplifying your setup and reducing spend, you can do that here:https://links.everafter.systems/widget/bookings/eas-discovery

In this episode, we’re tackling the big question wedding suppliers ask us every week: why enquiries slow down and what actually fixes it. The simple answer is that more bookings rarely come from doing more, they come from fixing the gaps you can’t see. Roxy breaks down what’s quietly blocking enquiries, what not to do when bookings wobble, and what to do instead so couples feel confident reaching out. You’ll learn how to tighten your message, focus your visibility, and lead enquiries in a way that builds trust and momentum.If you’ve ever thought “I don’t know where to start”, this episode is for you.If you want support and a clear place to start, DM us the word 'wedpro' on Instagram. The link is in our bio and we’ll chat through how we can help.

This is part two of our Stop, Simplify, Double Down reset series for wedding business owners.If part one helped you clear your head and get honest about what you want from your wedding business, this episode shows you how to turn that clarity into action that actually sticks.Roxy shares the exact 90 day planning method we use with our clients to improve bookings, pricing, and visibility without overwhelm. You’ll create one clear goal, choose three priorities that matter, and set weekly actions that fit around real life and busy wedding seasons.No massive plans. No constant hustle. Just a clear way forward.Episode Highlights* Why 90 day planning works better than yearly wedding business goals* How to choose one goal that supports bookings, pricing, or visibility* The difference between priorities and staying busy* What weekly non negotiables look like in real wedding businesses* Examples from photographers, planners, and venues* How to decide your first step for the next 7 days🎧 This is part two of a two part series.If you haven’t listened to part one yet, start there for the full reset.If you need support bringing your plan to life, DM us on Instagram the word WEDPRO.

This is part one of a two part reset series for wedding business owners who feel busy, stretched, and unsure what to focus on next.In this episode, Roxy helps you step back and reset your wedding business without doing more or starting again. This is the same clarity work we walk our clients through when they feel overwhelmed, stuck, or like their business looks fine on the outside but feels heavy behind the scenes.You’ll look honestly at the last year, get clear on what you want more of in 2026, and use the stop, simplify, double down method to decide where your time and energy should really be going.This episode is about direction, not pressure.Episode Highlights* The one question that brings instant clarity to your wedding business goals* How to review the last year without judgement or overthinking* Why being busy doesn’t always mean your business is working* The four areas to reset, revenue, clients, time, and visibility* The stop, simplify, double down framework* Why familiar tasks feel safe, even when they’re not helping* How to choose one clear focus for the next 90 days

January can feel loud for wedding business owners. Everyone has an opinion on what you should fix, change, or start doing right now. It’s easy to feel motivated one minute and overwhelmed the next.In this solo episode, we’re cutting through the usual January talk and focusing on what actually makes a difference in a wedding business. You’ll hear practical advice on sales, marketing, branding, and mindset, grounded in how the wedding industry really works, not generic business advice that doesn’t fit your world.This episode is for wedding suppliers who want to feel clear, confident, and motivated to take action, without pressure, panic, or unrealistic expectations. You’ll leave knowing what to focus on now, what can wait, and how to make this year genuinely work for you.If money, pricing, or confidence has been on your mind, you can order your copy of The Profit Shift atwww.theprofitshift.co.uk

What is the number one problem this episode solves?Most wedding pros wait for January to sort their marketing, pricing and visibility, but the truth is that the couples who book in January made their decisions months earlier. In this episode we explain why waiting costs you bookings and what you should focus on now to set yourself up for a strong 2026 and beyond. The simple answer is that you need to fix the parts of your business that couples judge before they enquire. We talk about how to tighten your enquiry flow, strengthen your website, get clear on your message and plan across seasons instead of weeks.We also share the data behind engagement season and why your actions today shape your bookings for 2026, 2027 and 2028.If you want help unlocking the number one thing holding your business back, book your free 10 minute strategy call here:https://calendly.com/info-40459/strategy-session-pb

Most wedding suppliers feel like they are working nonstop yet have no clue if their business is actually making any money. This episode tackles the real problem behind that.In this episode, we look at what happens when your business runs you. The answer is learning how to shift from constant hustle to a business that is profitable, clear, and easier to run. Katie shares the key lessons from her new book, The Profit Shift, including how to spot profit leaks, set real boundaries, understand your numbers, and protect your time so you can do your best work.You’ll hear real stories, practical advice, and simple changes that help you work less and earn more. If you want a business that feels calmer and pays you well, this one is worth a listen.Follow the show or share it with a friend if this hits home.

In this episode we’re digging into the one thing that could bring you more steady bookings than Instagram ever will: your email list. The simple answer is that your inbox is an asset you’re not using enough. Katie and Roxy break down how to keep email simple, what to send, and why this matters for your bookings. They share how one florist now fills workshops and sells flowers on repeat from one set of emails, and how a photographer made 11k across a three day fair using a clean nurture plan.We also talk through Flodesk’s pricing change and why this is the last chance to lock in their unlimited plan. If you want to try it, here’s our link:https://partners.flodesk.com/wedproFollow the show and share this episode with a friend who needs a nudge.

Wedding business owners, this one is for you. After speaking to a lot of suppliers over the last few weeks, I kept hearing the same three struggles come up again and again. If you’ve been feeling stuck with your marketing, attracting the wrong couples, or unsure how to get steady wedding enquiries, you are not alone. This episode breaks down the real issues holding wedding suppliers back right now and what to do to fix them fast.We’ll talk about simple planning, clear messaging, visibility, confidence, and the easy systems that help you book more ideal couples without burning out. If you want your wedding business ready for engagement season, this episode will help you get moving in the right direction.We also offer a small number of free 1 to 1 strategy calls each week if you want personal support. Book your call here: [insert link]Share this with a wedding friend who needs it.BOOK A FREE STRATEGY CALL https://calendly.com/info-40459/strategy-session-clone

In this episode, we’re lifting the lid on the strategy that’s helped our WedPro CEO clients make tens of thousands of pounds - without chasing followers, trends, or algorithms.We’re talking about the real secret to consistent bookings: referrals and reputation. The kind of strategy that gets you on your dream venue’s recommended supplier list and keeps your inbox full from people who already trust you.Katie and Roxy break down why reputation beats visibility every time, what makes people actually refer you, and how to stand out when building those high-value industry relationships. You’ll also hear how our clients are using our trademark WedPro referral system to land £10k+ partnerships that book them out month after month.🎧 Press play to discover the simple, powerful shifts that can turn your reputation into revenue.And don’t forget - our Booked Out Wedding Pro Challenge kicks off next week! There are 100 spots available, so grab yours via this link: https://theweddingbusinesshub.learnworlds.com/booked-out-challenge

What is the #1 problem this episode solves? Feeling like your business only works if you do everything? You’re not alone — and it’s exactly what we’re tackling in this episode.In this episode, Roxy sits down with Tim Sentance, co-founder of Boujee Music and speaker at WedCon 2025, to talk about how he built a business performing at over 150 weddings a year - without burning out or doing it all himself.The simple answer? You’ve got to start thinking like a leader, not just a doer. Tim shares how he learned to delegate, trust others, and scale Boujee Music while keeping the magic alive. Together, they dive into the mindset shifts, systems, and lessons every wedding pro needs to build a business that works for them - not because of them.There’ still time to grab your hands on a Wedcon 2025 ticket but do only have a handful remaining! Visit hereto get yours now!

Title: It’s Not Your Prices - It’s How You’re Selling ThemIn this episode, we’re tackling one of the biggest questions in the wedding industry: “Why am I not booking, even though my work’s amazing?”The simple answer? It’s not your prices — it’s how you’re communicating value. Katie and Roxy dig into how to bridge the gap between what you charge and what couples feel they’re getting, so you can confidently sell without dropping your prices. They’ll share how to position your offers, handle “you’re out of our budget” conversations, and make clients see your worth before they even see the number.If you’ve ever doubted your pricing or felt like couples just don’t get it, this one’s for you.SHOW NOTES / EPISODE HIGHLIGHTSWhy under-enquiries aren’t always about your price pointThe perception gap between what you charge and what couples believe they getHow to sell emotion, not just featuresWhat to say when couples mention budgetHow to raise prices confidently and back them upFlodesk: our £6,000 email and how to lock in legacy pricing

n this episode, Katie and Roxy share the real, behind-the-scenes story of how they made their first £100k — the lessons, the wobblies, and what they’d do differently if they were starting again.They’ll take you through four simple steps that changed everything: getting discovered, building a loyal audience, building confidence, and mastering one thing at a time.If you’re trying to grow your wedding business or hit your first big income goal, this episode will give you the clarity (and the kick) you need.To take a look at WedPro CEO, visit here: https://www.theweddingbusinesshub.com/wedproceo

In this episode, we’re tackling the big question: How do you build a wedding business that doesn’t fall apart the moment you take a day off? The simple answer — you need the right systems, mindset, and structure to stop being the “doer” and start being the CEO.Katie and Roxy get real about what’s keeping so many wedding suppliers stuck in the hamster wheel — constant emails, never-ending edits, no boundaries — and share how to finally build a business that runs without you. You’ll learn how to:Get clear on what you actually want your business (and life) to look likeUnderstand your numbers and price for profitCreate systems that save hours every weekStep into your CEO role with confidencePlus, they reveal something huge launching at Wedcon 2025 — The Profit Shift — a brand-new toolkit packed with templates, planners, and pricing tools designed to help you make more money without doing more.If you’re ready to stop being “on” 24/7 and start running your business like a pro, this one’s for you.🎟 Wedcon 2025 — The UK’s No.1 Wedding Industry Growth Event📍26 November | ShrewsburyBNPL + split-pay options available. Limited tickets left. www.wedcon.co.uk

In part two of our copywriting mini-series, Katie and Roxy are pulling back the curtain on the 5-P Copy Framework – the structure that turns dull, practical copy into words that connect. Last week was about the science (remember the bleach brand and the credit card company?). This week is about the framework itself: what it is, why it matters, and how it could transform the way couples respond to your marketing.You’ll learn why couples don’t just want hours and prices, but promises and proof. You’ll hear the emotional motivators that drive bookings, the myths that keep wedding pros stuck, and the questions you should be asking yourself right now.If you want to stop competing on price and start writing copy that books, this episode will show you what’s possible. And if you’re serious about applying it? You need to be at Wedcon this November.

In this episode, we’re tackling the big question: why isn’t your marketing copy converting into bookings? The simple answer is that most wedding pros write for the head, not the heart. Couples don’t book because of the number of hours, images, or bouquets – they book because of how you make them feel. Katie and Roxy share insights from groundbreaking research on emotional motivators (the feelings that drive spending), what most suppliers are doing wrong, and how you can align your messaging with what couples actually care about. You’ll learn why practical details matter but emotions seal the deal, and why connected couples are 52% more valuable than satisfied ones. Plus, they reveal how this ties into The Profit Shift – a new framework they’ll be breaking down at Wedcon this November.

In this episode, we’re tackling the big question: how do you stop ghosting and turn more enquiries into bookings? The simple answer is you need to track your funnel and give couples the speed, clarity, and trust signals they’re looking for. Katie and Roxy are following the data and sharing a data that books framework , from diagnosing where couples drop out, to fixing that first touch and impression, to using the 3-message close to keep couples engaged. Plus, real wedding industry stories that prove persistence pays off.If you want to stop ghosting and start closing, this episode is your playbook.For Tickets to the No1 Wedding Industry Conference in November 26th head to www.wedcon.co.uk. With speakers such as Terry Lewis, Bernadette Chapman, Sadauf Saleem, Joel Stone and Michelle Jacobs these speakers have built and scaled businesses into the 6 and 7 figures and are ready to share what they did and didn’t do to get there. There’s limited seats available PLUS there’s can’t find anywhere else resources available to attendees on the day. Head to www.wedcon.co.ukIn a Nutshell. This episode coversstop wedding enquiry ghostinghow to close more wedding leadswedding business pricing transparencyconvert wedding enquirieswedding supplier sales tipsfollow-up for wedding enquiriesEpisode Highlights Why ghosting is a funnel problem, not a couple problemThe key stats showing how couples really choose suppliersHow to diagnose your funnel and see where leads drop offWhy transparent pricing matters (even for bespoke services)The balance between too much and too little info on lead formsThe 3-message close that keeps enquiries warm without feeling pushyReal success stories from suppliers who booked clients months laterSneak peek at the tools and resources waiting at Wedcon 2025

September is here – and that “back to school” feeling isn’t just for the kids. For wedding suppliers, it’s the perfect time to reset, refocus, and set yourself up for the busiest booking months of the year.In this episode, Katie and Roxy dive into why Q4 is your secret weapon for growth. From Christmas and New Year proposals sparking the January contract boom, to Valentine’s engagements fuelling March bookings – the work you do now determines how booked you’ll be next year.We’ll cover:Why nothing changes if nothing changes – and how to break the cycleHow algorithms, SEO and content flow need Q4 to gain tractionSmart ways to use styled shoots, networking and planning to get aheadWhy Wedcon in November is the ultimate accelerator for wedding business owners🎟 Join us at Wedcon – the UK’s must-attend wedding business event, packed with strategy, inspiration, and connections that will power your 2026 bookings: www.wedcon.co.uk👉 Follow the podcast for more straight-talking growth strategies for wedding pros.

The fake wedding trend is taking over social feeds and it’s not just happening in India anymore. From luxury venues in Dubai to campuses in the US, these full-scale wedding events have everything… except the actual marriage.In this episode, join Katie and Roxy as they unpack exactly what a fake wedding is, where the trend is headed, and their thoughts on whether it’s an opportunity or a threat to the meaning of weddings.We’ll share how suppliers can turn this into off-season wedding bookings, fresh marketing content, and collaborative events that generate real revenue. Plus, we get into the big debate – does this undermine the emotional and cultural significance of marriage, and should it even be called a wedding?We want to know what you think: Would you work a fake wedding? DM us on Instagram or email [email protected] Notes / Episode HighlightsWhat exactly is the fake wedding trend and how it startedWhere it’s going global (India, Dubai, US, UK)Why Gen Z and Millennials are driving demandHow wedding pros can monetise the trend without losing brand integrityThe ethical debate - does it undermine “real” weddings?

In this episode, we’re tackling the big question: is blogging still worth it for wedding suppliers in 2025? The simple answer: yes - if you do it strategically.You need to focus on building EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), showing your real behind‑the‑scenes know‑how, and writing content that AI search engines can trust.Katie and Roxy share actionable tips on choosing the right topics, weaving in client stories, adding credibility signals (think bios, data, testimonials), and optimising for AI-driven search.You’ll walk away knowing exactly what to blog about, how it helps visibility now, and which blog in the archives you should tackle next.Tune in and get ready to elevate your blog game, get found more often… and book more weddings.Don't forget to follow The Wedding Business Hub (LINK INSTAGRAM) and share this episode if it lands for you!

In this episode, we’re cutting through the fluff and talking about something too many wedding pros avoid planning for - profit.If you're booking weddings but not seeing the income you expected, this episode is your wake-up call.Katie and Roxy break down exactly how to roadmap your way to a profitable wedding business using smart pricing, intentional forecasting, and dive into the Profit First method.It's not about confusing or scary spreadsheets, just strategy that actually works and makes your accountant fall in love with you.You’ll hear how real wedding suppliers hit six-figure profits using the framework we shared at last year’s Wedcon and how you can do the same.If you're ready to ditch burnout and finally pay yourself properly, this is the episode for you. Listen now to learn how to plan for profit, not just hope for it.GET YOUR WEDCON TICKETS HERE

Unlock the secrets to sustainable wedding‑business growth in this week’s episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.In this episode, you’ll discover:The “marketing pyramid” & why word‑of‑mouth sits at the topThe IPA framework: Influencers, Pipelines & Anchors explainedHow to stop competing on price and attract premium clientsThe mindset shift from small‑business hustle to CEO‑style strategyWhy live events like Wedcon turbocharge your learningResources & Links:🎟️ Grab your tickets for Wedcon 2025: 📚 12 Habits Of Successfully Booked Up Wedding Suppliers

Welcome back to the WedPro Podcast! In today’s inspiring episode, Roxy sits down with luxury wedding planner and international speaker Michelle Jacobs, founder of Elegante by Michelle J, and one of our keynote speakers for Wedcon 2025.From starting her business in her 50s to becoming one of the most respected names in destination weddings, Michelle shares her journey, lessons learned, and powerful mindset shifts that helped her build a thriving, sustainable business—without burning out.🔥 In This Episode:Why it’s never too late to start your dream businessHow Michelle discovered her niche in Jewish destination weddingsThe story behind her first Italy wedding—and what went wrong (and right)Lessons in confidence, overcoming fear, and saying “yes”Why putting on your “big girl pants” can change everythingThe power of imperfect action in businessWhy burnout is real in the wedding industry—and how to prevent itWhat to expect from Michelle’s talk at Wedcon 2025How to carve out CEO time to work ON your business, not just in it💥 Whether you’re just starting out or scaling fast, Michelle’s story and insights will leave you fired up to make bold moves in your business!

📌 Early Bird Tickets for WedCon 2025: https://wedcon.co.uk (📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs📌 Email Us: [email protected] this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.Whether you're brand new or scaling past 30k/year, this one’s for you!

Secure Your Spot for WEDCON 2025!Welcome back to the WedPro Podcast – your backstage pass to building the thriving, burnout-free wedding business you absolutely deserve.This week, Katie and Roxy are cracking the code on one of the most overlooked (but vital!) areas of growing a sustainable wedding business: keeping your past clients raving and referring you for years to come.Because let’s face it—so many suppliers stop at the thank-you card and move on. But referrals and retention are the real heartbeat of a booked-out business!Katie and Roxy go beyond the obvious thank-you card to explore:Why post-wedding engagement matters: The psychology of surprise and delight, dopamine spikes, and emotional memories that lead to lifelong fans.Turning happy couples into walking testimonials: Social proof, word-of-mouth marketing, and why act two and three of the client journey are crucial.Mapping a post-wedding timeline: From two weeks after the wedding to a year or more later—fill those touchpoints with meaningful interactions.Three VIP touchpoints to try right now:Personalised thank-you videosAnniversary activationsMini documentary-style recapsPro tips for creating shareable content with your supplier partners for organic reach.Bonus touchpoints: Digital keepsakes, curated playlists, framed prints, email strategies, and surprise-and-delight gestures.The power of tracking and measuring your post-wedding strategies so you can double down on what works.💡 In This Episode

Ever wondered what happens behind the velvet rope? Join Katie and Roxy as they reflect on their red-carpet chats with Sam Thompson, soak up Brandon’s mission to revolutionise accessibility for the visually impaired, and celebrate every purpose-driven winner.In this episode you’ll discover:How a crystal-clear “why” can elevate your authority and attract dream couplesReal-world stories that spark fresh ideas for your next event—think WedCon in NovemberSimple shifts to infuse purpose into your marketing, services, and collaborationsWhether you’re a planner, florist, photographer, venue owner, or bridal designer, press play for inspiration that could transform your approach to growth.

Feeling like 2025 is flying by? In this solo episode, Roxy takes the mic to guide you through a much-needed mid-year reset for your wedding business. Whether you're fully booked and frazzled or facing an unexpected quiet spell, this episode is your no-fluff, soul-soothing permission slip to pause, reflect, and reset. No spreadsheets. No plane ticket to Bali. Just practical questions, mindset shifts, and one very important hour of CEO time.What You’ll Learn in This Episode:Why now is the perfect time for a business check-inThe #1 question to ask yourself about what’s actually workingA simple mindset exercise that could change your next 30 daysHow to let go of energy-draining tasks without guiltThe power of a "To-Not-Do" listWhat to prep for as Q3 and Q4 roll in (hello, engagement season!)Easy CEO rituals to refresh your business and mindsetA grounding journal prompt to reconnect with your next-level selfMini Homework from Roxy:✅ Block one CEO hour this week✅ Write your “To-Not-Do” list✅ Pick one small reset ritual to clear the decksMentioned in This Episode:✨ Flodesk – Beautiful, intuitive email marketing made easy✨ Free 20–30 min strategy calls for wedding business owners – DM us on Instagram to claim yours!

Struggling to get your marketing to actually work? Overwhelmed by all the AI hype and wondering what really moves the needle?In this firecracker episode, Roxy is joined by Wedcon 2025 speaker Joel Stone — international speaker, seven-figure agency owner, and straight-talking host of the Stay Hungry podcast. Joel's here to cut through the noise and share how to simplify your marketing, use AI properly, and finally start seeing serious results.They dig into what actually works when it comes to ads, the AI tools that save time (without sounding like a robot), and the mindset shifts that help business owners stop overcomplicating and start scaling.Expect bold advice, practical tips, and a kick up the bum (with love). Hit play if you're ready to stop overthinking and start growing your wedding business — no fluff, no jargon.Get your Wedcon 2025 here: https://www.wedcon.co.ukConnect with Joel: Joel's InsagramGrab Your Copy of STAY HUNGRY

In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.You’re not just a wedding pro – you’re a CEO: Whether you’re a solo planner or run a full team, you are the visionary and decision-maker in your business.Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.Leadership isn’t martyrdom: CEOs delegate, automate, and design scalable structures—they don’t do it all alone.Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.You don’t have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.🔑 Key Takeaways

In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episode is your roadmap.The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn’t just another task on your list—it’s the missing piece to consistent bookings. Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.Whether you’re brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.🔧 Resources & Mentions:​💌 Try Flodesk FREE with our exclusive link:​📩 Learn more about our email marketing strategy inside Wed Pro CEO

If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don’t adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap.  Try ManyChat Pro for Free!

In this insightful episode, Bernadette Chapman shares her invaluable advice on the crucial client offboarding process — from thoughtful follow-ups and referral schemes to the perfect timing for sending review requests and nurturing lasting client relationships. With nearly two decades of experience in the wedding industry, Bernadette reveals key lessons learned, including the importance of adapting your business, staying true to your purpose, and overcoming imposter syndrome. Whether you’re a wedding professional looking to build stronger connections, boost testimonials, or stay motivated through the highs and lows, this episode is packed with practical wisdom and encouragement.Tune in for a heartfelt conversation filled with real-life stories, actionable strategies, and inspiring reflections to help you grow your wedding business with confidence.You can connect with Bernadette here: Instagram and check out her insights over on her blog hereCheck Out Content Vault!

Feel like couples are ghosting you when they see your prices? Or maybe enquiries have dipped and you’re secretly wondering… am I charging too much?Here’s the truth no one’s saying: you’re probably not charging too much — you’re just not communicating your value clearly enough. In this episode, Katie & Roxy unpack the real reasons bookings might be down (spoiler: it’s not your fault), and how better messaging, clearer positioning, and more confident pricing can turn things around.They’ll also walk you through the tool they use with their own clients to help you confidently set prices that actually make sense — and finally stop second-guessing yourself.🎧 Hit play for insights, mindset shifts, and tips you can action today.Try Flodesk to book more weddings with better email marketing!https://tinyurl.com/4bazwvr4

Is your inbox quieter than usual? Feel like enquiries have dipped — and you don’t know why? You’re not alone.Gen Z now makes up the majority of engaged couples… and they’re booking wedding suppliers in a totally different way. If you’re still selling like it’s 2015, you could be missing out on dream clients without even realising it.In this episode, Katie & Roxy break down exactly how Gen Z couples shop, what turns them off, and how to update your content, pricing, and sales process to stay booked in 2025 and beyond.You'll learn how to:Grab Gen Z’s attention fastBuild trust before they enquireUse social proof strategicallyDecide if you should show pricing on your siteMake booking you feel seamless💌 Plus, we share our go-to email platform Flodesk — it’s beautiful, easy-to-use, and perfect for wedding pros. Try it free + get 50% off via THIS LINK.

In this episode, Katie and Roxy dive into a question they get asked all the time: what does coaching actually look like? They break down the misconceptions around coaching, the reality of what working with them inside WebPro CEO truly involves, and why their tailored, human approach sets them apart from memberships and generic programmes. If you’re tired of winging it and want real support built around you, this is the episode you’ve been waiting for.Why most people seek coaching when things are “fine” – but could be betterThe difference between DIY learning, memberships, and real coachingHow tailored support can shortcut years of struggleWhy no two client game plans are ever the same inside WebPro CEOHow Katie and Roxy balance business strategy with life’s messy realitiesTheir commitment to building realistic, sustainable business growthThe emotional side of coaching that most business programmes missReal stories from real clients (and why flowers sometimes say more than a spreadsheet)The myth of hustle culture and why it's outdated for today’s wedding prosWedPro CEO LifetimeWedPro CEO 5 months

📌 Episode Summary:In this trend-packed episode of the Webpro Podcast, Katie and Roxy dive deep into The Knot's 2025 Wedding Vendor Report and unpack what today’s couples are really prioritising. From shifting budgets and guest expectations to faster booking timelines and inclusive trends—this is your essential guide to staying ahead in the evolving wedding industry. Plus, they share practical tips to streamline your enquiry process, boost bookings, and show up stronger online. Don’t forget—WedCon 2025 early bird tickets are now live and selling fast!Why WedCon 2025 Is Unmissable: Get the scoop on the biggest wedding biz event of the year, plus exclusive early bird bonuses.Top Couple Priorities for 2025: Discover why guest experience, budget transparency, and personalisation are leading the way.Shorter Planning Timelines: Learn how to adapt your services for couples booking within 6–9 months.The New Rules of Communication: From DMs to mobile-friendly sites—what modern couples expect from suppliers.Pricing with Confidence: How to increase your perceived value instead of discounting your services.Website Must-Haves in 2025: Mobile-first, fast-loading, and easy-to-navigate is the bare minimum now.5 Wedding Trends You Need to Know: Including emotional “first look” moments, evolving wedding parties, and unique venue choices.Guest Experience Matters Most: 72% of couples prioritise creating an amazing experience for their guests—make sure your offer reflects that.Personalisation is Key: Highlight ways couples can customise your service to make their day feel truly “them”.Budget-Conscious but Quality-Driven: Even couples with tighter budgets are happy to spend more if it feels valuable.Plan for Shorter Timelines: Couples are planning quicker—make it easy for them to book you fast.Your Website Needs to Work Harder: It must be mobile-friendly, intuitive, and guide couples effortlessly to enquiry or booking.Keep Forms Short and Sweet: A long, complicated contact form will scare people off—simplify your process.Showcase Inclusivity and Flexibility: From diverse imagery to non-traditional ceremony locations, your content should reflect real modern weddings.Don’t miss the wedding business event of the year! Hit the [link in the show notes] to lock in your place and bonuses before they’re gone.Instagram: @theweddingbusinesshubWebsite: theweddingbusinesshub.com📝 What You'll Learn in This Episode:🔥 Key Takeaways:🎟️ Grab Your WedCon 2025 Early Bird Tickets:📲 Connect with Us:

Ever seen someone online and just knew they were fully booked — without them even saying it?That’s booked-out energy. And in this episode, we’re breaking down exactly how to create it — not by faking it, but by showing up with the kind of confidence, positioning, and messaging that makes couples say “I need to book them” before they even hit send on an enquiry.We’re talking about the signals your brand is sending (without you realising), the subtle things that build trust and credibility, and how to go from “nice to follow” to “I need to work with you.”This isn’t manifesting. It’s marketing that actually works.🔗 Link to The Content Vault in the show noteshttp://bit.ly/4kB17DL

Struggling to get booked — and starting to panic that your prices are too high? You’re not alone. But here’s the truth no one’s telling you: it’s probably not your pricing that’s the problem.In this episode, we’re unpacking the real reasons couples might be ghosting you — and how to fix them fast. From unclear messaging and confusing booking processes to not showing up where your ideal client actually hangs out, we’ll help you spot what’s really going on behind the silence.If you’ve ever felt invisible online (or like other suppliers are your only audience), this one’s a must-listen. PLUS: we’re sharing something that’ll help you fix your content overwhelm for good.Listen now and let’s change the game. Link to Content Vault: http://bit.ly/4kB17DL

Welcome to a special episode of the Wed Pro Podcast! While we’re usually bringing you fresh new insights every week, today we’re doing something a little different but just as valuable. We’ve compiled some of our listeners’ favourite episodes—packed with tips, tricks, and expert knowledge—to help take your wedding business to the next level. Whether you’re a new listener or a longtime fan, this episode is full of actionable strategies you can start implementing today!E101:https://open.spotify.com/episode/74Ch4YQMgrhNgCrZiwXRhz?si=Ocvh4o34RwS02vEp7__yBgE118:https://open.spotify.com/episode/2nmEKQLG2ZcENz6HODAJk6?si=P4qoBbBlTkOHdYHg4crYRgE124:https://open.spotify.com/episode/39I1N1THBMutMHsPjBT6kT?si=YoEfw8a9QwOWlg1k7dXQ2wE128: https://open.spotify.com/episode/2aWqfVAaLVB8LrGKtoyVvW?si=3j9UI-7VTQu0KKV3y9SNUQ

🛡️ Try the Content Vault for just £27 and get your time back!http://bit.ly/4kB17DL📈 Feeling overwhelmed by marketing tasks that eat up your time? In this episode, Katie and Roxy reveal powerful productivity hacks that help wedding professionals reclaim their schedule. Discover how wedding pros can save over 10 hours a week by batching content, automating responses, and using done-for-you content.🚀 Plus, learn all about their new service, the Content Vault — a game-changing solution designed to handle your social media posts, blog content, and even provide a personalised AI marketing assistant trained specifically for the wedding industry.📝 Key Highlights:⌛ Why wedding pros are spending over 40 hours a month on marketing (and how to fix it)💡 The power of batching content to eliminate panic posting✨ How the Content Vault can personalise marketing content for your brand🛠️ Tips for automating repetitive DMs and emails💪 Strategies to regain time for growing your business and improving client experience🛡️ Try the Content Vault for just £27 and get your time back! http://bit.ly/4kB17DL

Wedding fairs (or wedding expos) can be huge opportunities to connect with couples and grow your business… but only if you know how to maximize your presence. Too many wedding pros walk away with nothing but a handful of business cards and no real bookings.In this episode, we’re breaking down:✅ The 3 essential steps to maximize your success at wedding fairs✅ The biggest mistakes vendors make (and how to avoid them)✅ How to get couples to come straight to YOUR stand before the event even starts🚨 Plus, our Wedding Fair Success Training is available now for just £9! This is a crazy deal, and it won’t be available forever—so grab it while you can! 🎟️✨

Are you truly marketing your wedding business, or are you just hoping for leads to magically appear? In this episode, Katie and Roxy break down the three essential marketing must-dos that every wedding pro needs to implement right now. We’re talking fast and slow marketing, the difference between strategy and wishful thinking, and why predictable income is key to long-term success. Grab your notebook (and maybe a bevy), and let’s dive into building a marketing plan that actually works!📌 Key Takeaways: Hope isn’t a strategy: You need a real marketing plan, not just referrals & luck. 🚫🎲 Fast vs Slow Marketing: A mix of paid & organic strategies is key. 🔄💡 Ads need a strategy: Boosting posts randomly won’t bring results. 📢❌ Word of mouth isn’t enough: You need control over your lead flow. 🔄📈 Be where couples are searching: Use SEO, social media, & targeted ads. 🔎💍 Follow-up is crucial: Email marketing & retargeting keep you top of mind. 📧👀 Consistency wins: Marketing isn’t a one-time thing—it’s an always-on machine. ⚙️🚀🔗 Need help building a strategy that works? Visit our website for free resources & coaching! 💻✨🚀 Want to know exactly how much more money you could be making by improving your conversion rate? Check out our ROI Calculator!https://form.jotform.com/250354912109048

Think more leads will fix your sales problem? Think again. If your wedding business is struggling to convert inquiries into bookings, more leads won’t help—but a better sales process will.In this episode, we’re tackling one of the biggest mistakes wedding pros make: focusing on getting more inquiries instead of fixing the gaps in their sales funnel. We’ll show you how to:✅ Identify the three biggest leaks in your sales process✅ Stop getting ghosted after great conversations✅ Fix your follow-up strategy so couples actually book✅ Work smarter, not harder to increase your conversion rate💡 Plus, we’re sharing real success stories from wedding pros who have transformed their bookings just by making small but powerful changes.🚀 Want to know exactly how much more money you could be making by improving your conversion rate? Check out our ROI Calculator!https://form.jotform.com/250354912109048

Join Katie and Roxy on this episode of our podcast as they dive into the crucial topic of future-proofing your wedding business for 2025 and beyond. Learn what couples want in 2025, current marketing trends, the importance of the Hollywood effect, and vital business tips to stay on top in a saturated market. They also discuss essential strategies like personalization, sustainability, tech-forward planning, SEO, email marketing, and building a personal brand. Listen for practical insights on creating unforgettable client experiences and turning your business into an in-demand brand.Follow The Wedding Business Hub! Facebook PageFacebook GroupYouTubeInstagramTikTok

In this episode of the WED Pro Podcast, Katie and Roxy dive intoPinterest Trends for 2025 and how wedding professionals can leverage them to attract clients and grow their businesses. Whether you're new to Pinterest or already a pro, this episode is packed with insights to help you elevate your marketing strategy. Grab your coffee—or a cherry martini—and let's explore what’s trending!Pinterest is asearch engine, not just a social media platform.Content has along lifespan, unlike Instagram and TikTok.Active users on Pinterest increased by12% in 2024—a growing audience!Establishesauthority in the industry, builds brand awareness, and drives traffic to your website.Why Pinterest Matters for Wedding Pros