E157 – Improving Email Deliverability, Open Rates and Personalization (Rene Morozowich, renemzw.com)

In today's episode, Joe talks to Rene Morozowich, a freelancer in the WordPress space who works with small and medium sized business and individual projects in building and managing service-based websites. She's a Business Intelligence (BI) and SQL developer, a programmer, and an instructor at a community college who teaches credit and non-credit classes.

Rene shares her freelancing journey, from building a website from scratch, overhauling and managing existing websites, to offering client marketing services and how not to overwhelm your leads with your marketing campaign. 

Episode Resources:

• Rene Morozowich's website
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 03:21 Welcome to the pod, Rene!
• 04:26 The 24-hour WordFest 2021
• 06:19 Regrouping care plan for clients 
• 09:08 No immediate plans to develop an agency
• 11:29 Freelancing started with one client
• 15:17 Having good clients but not a good fit long-term
• 21:14 An expensive learning curve
• 24:24 Creating proposals with varying packages depending on client needs
• 30:07 Stop paying to market cold leads
• 35:53 Don't overwhelm potential clients with your email campaign
• 40:15 Why people get hesitant in doing campaign automations
• 44:22 Creating campaign headlines needs practice and some testing
• 47:13 Best practices to trim down cold leads
• 51:54 When people sign up for something, they expect something
• 53:45 Find Rene online