E158 – Writing Copy and Telling Stories that Convert (Todd Jones, Copyflight)

In today's episode, Joe talks to Copyflight's Todd Jones, a digital storyteller helping purpose-driven B2B entrepreneurs leverage storytelling to captivate their target market. His team helps businesses identify and develop their story, so that they can communicate more efficiently to their ideal client.  

Todd talks about how his college football Top 10 blog evolved into learning WordPress, building sites using themes and widgets, the different web developing sites he came to know, learn, and practice, and what setting end goals mean for conversion copywriting.  

Episode Resources:

• Todd Jones' Twitter, and Facebook
• Copyflight is on YouTube
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 03:56 Welcome to the pod, Todd!
• 06:38 The story of the Redneck Coffee Snob
• 09:43 It all started with a college football Top 10 blog
• 13:35 Selling ad spots from doing exclusive content writing
• 17:35 Moving to Wordpress from Blogspot
• 22:17 Learning different web developer sites while working in an agency
• 26:45 Venturing into conversion copywriting
• 29:11 How to start learning conversion copywriting?
• 32:36 Voice of customer research
• 39:37 Find someone smarter than you and learn from them
• 43:11 Have you heard of Barcamp?
• 44:40 A good About page equals credibility
• 48:45 Everybody does like storytelling, even tech people
• 50:16 Find Todd online