E160 – Taking Advantage of the Hot WordPress Acquisition Market (Iain Poulson & Alex Denning, FlipWP)

In today's episode, Joe talks to Iain Poulson and Alex Denning of FlipWP, a private marketplace for buying and selling WordPress businesses. Buyers get vetted listings emailed directly to them, while sellers get access to quality buyers who understand their product and the opportunity they're offering.

Iain and Alex explain how FlipWP offers a unique experience for both buyers and sellers, providing reasonable valuation for any business while ensuring that all deals remain exclusive to both parties, no middlemen. They aim to connect anyone to the right people to land a successful deal at 1% success fee.  

Episode Resources:

• Delicious Brains
• WP Trends
• Pressing Matters
• Ellipsis
• FlipWP
• Alex is on Twitter
• Iain is on Twitter
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit
• The 80/20 of Profits: Pricing and Margins in Subscriptions (Ben McAdam)

What to Listen For:

• 00:00 Intro
• 03:53 Welcome to the pod, Iain and Alex!
• 07:02 How did it start for FlipWP 
• 10:29 What is FlipWP?
• 15:30 From a seller perspective, it's a combination of the maturity of the WordPress ecosystem
• 23:09  Finding a place where you can sell your business
• 26:42 Most FlipWP members are WordPress people
• 29:33 Utilizing leverage in the email lists and the newsletters after launch
• 35:59 Helping people with their business valuation
• 40:06 FlipWP tries to guide people to make sure what they are putting is reasonable
• 46:54 Some people are taking out competitors by buying similar business
• 48:42 FlipWP connects people, but buyers should their own research
• 51:41 The 1% success fee remains the same for now
• 54:17 Helping buyers get better access and sellers better prices