E162 Sixteenth Sports: How to Change With The Culture

Alexis Ramos & Ray Brown are Co-Presidents of Sixteenth Sports,  a division of Sixteenth, one of the leading, global Athlete Creator talent partnership companies. They lead Sixteenth Sports under the Whalar Group umbrella, creating a new stadium for Athletes to collaborate with brands beyond social media reach and build IP worthy of long-term partnerships.A visionary leader and influential Hispanic woman in the sports industry, Alexis is known for her strategic insight and transformative leadership. As one of the few Hispanic women to represent a 1st-round pick in the NFL draft, her career spans nearly a decade in the sports industry.Alexis began her career with the European Cup, enhancing fan engagement through innovative Fan Zones, and later joined the Las Vegas Raiders, where she discovered a passion for player and community initiatives. Since then, she has shaped player development and strategy for elite NFL talent, influencing the careers of stars such as Maxx Crosby, Najee Harris, Cameron Jordan, and Quentin Johnston. Renowned for her collaborative approach and creativity, Alexis encourages philanthropy and leadership amongst her athlete partners.A seasoned entertainment industry veteran, Ray Brown is celebrated for his talent discovery, management, and producing skills. His career highlights include working with Alfonso Ribeiro on "The Fresh Prince" and managing Shemar Moore on "Criminal Minds" and "SWAT." Ray co-founded Ncredible Entertainment with Nick Cannon, creating impactful projects like "Star Camp" and the "School Gyrls" films.Ray was instrumental in discovering Grammy and Oscar-winning artist H.E.R. and has collaborated with influencers like Sommer Ray to launch successful consumer brands.