E167 - Telling Stories that Close Deals (Chris Lema, Liquid Web)

In today's episode, we get to listen again to Joe's chat with Chris Lema, Liquid Web's Vice President of Products and General Manager at LearnDash. He is a well-known blogger and public speaker, and leads the product teams to develop and launch Managed WordPress and Managed WooCommerce product lines.

Chris enthusiastically talks about the concept behind BeachPress and CaboPress, and what can potentially happen in these meetings. He also tackled the growth of e-commerce, how WooCommerce as an open platform creates more opportunities for a lot of businesses, and providing customers hassle-free access to plugin updates on their sites.

Episode Resources:

• Chris Lema is on Twitter and YouTube
• Leaders Blog
• Liquid Web
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 01:48 What is BeachPress?
• 05:06 Be in a conversation with people in your circle
• 07:21 The CaboPress
• 12:31 Bringing SaaS people to CaboPress
• 14:47 SaaS platforms that do e-commerce
• 19:49 Looking at period over period growth
• 22:45 Partnership with Glue
• 27:01 The building blocks of a great storytelling
• 33:16 Fun stuff and new pricing at Liquid Web
• 35:18 Having e-commerce played out on open platforms
• 38:33 The ability to update plugins automatically
• 39:55 Find Chris online