E168 Armando Turco: Social Burner Phones & The Gooey Center of Culture

Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative.Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world’s original and largest oat milk company. In his role leading the Oatly Department of Mind Control, Armando was responsible for all global brand strategy and creative development, earning him a spot on the Adweek Creative 100.Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content with leading brands like Sephora, PlayStation, Johnnie Walker, Axe and Verizon. He lives in New York City with his rescue mutt Andre Johnson.