E17: The Importance of Understanding the Essence of Marketing - Marketing & Leadership Expert Elise Bijkerk

The importance of marketing and a great mindset should not be overlooked in our dynamic time, when changes are happening constantly. In this conversation inside the world of marketing and leadership, Elise Bijkerk showed her expertise on current marketing strategies and how startups can differentiate themselves more to succeed. We all know that many companies are entering saturated markets with their products, and only a few become big. She emphasised the importance of understanding the basics and essence of marketing. Besides that, Elise openly shares her personal and professional journey so far, and her advice to the next generation and to the leaders in this world. So, please enjoy this episode as we did. Also, she points out that the role of marketing needs to be changed if we want to develop a better future for health and the planet. Today we discussed about: Her professional and personal journey The importance of slowing down in your career Changes in marketing over the years Understanding the essence of marketing Tackling the needs of the consumer Examples within the field that understand the essence of marketing How to put yourself differently in the market How startups with less budget can make a difference in marketing The role of marketing that might need to change when looking to the future Being a leader in a business Advice for leaders and upcoming young professionals The importance of staying free in your mind and to follow your values And more... 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ ⁠ 📸 Instagram 😊 The guest: Elise Bijkerk