E170: The eCommerce Returns Game Changer: ’Next Best Option’ w/ Eyal Rosenthal, ReturnGO - At the Coalface Podcast - 17 November 2022

Eyal is Co-Founder of CRO of ReturnGo - https://returngo.ai ReturnGO is a SaaS platform that helps merchants to convert returns into exchanges, maximize customer LTV & reduce logistics costs ReturnGO uses AI to recommend the best returns option for both customer and merchant in the moment ReturnGO automatically takes into account multiple factors such as item value, profitability, return costs, customer return history and more when it makes its return recommendation/offer to the customer In this episode, Jason and Eyal discuss the pain of returns for eCommerce merchants and how providing an incentivised 'next best option' can creates a better experience for the customer and better result for the merchant