E181 - Making it as an Influencer (Shane Barker, shanebarker.com)

In today's episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn't rely on just one platform, and staying visible online through relevant and relatable content.     Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Episode Resources: Shane Barker's Website, LinkedIn, Twitter, and Instagram Visit the WPMRR Community What to Listen For: 00:00 Intro 00:50 Welcome to the pod, Shane! 02:11 Teaching a course in UCLA 04:46 How would you define an influencer? 07:20 Fake followers versus real engagement      15:21 Drive social media traffic to your website 20:03 When your social media account gets shut down 22:21 Think where your audience is at 29:14 Presenting yourself on social media without bragging 36:55 The pressure of having a lot of visibility online 43:11 Find Shane online