E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022

Andy is the Head of Product at Inveterate - https://www.inveterate.com/ Inveterate is a SaaS Membership Platform for eCommerce Brands like Amazon have been leveraging membership programs (eg: Prime) for years as a way to build loyalty and 'stickiness' with their customers They know that if a customer has skin in the game by paying a membership fee, they will want to leverage that program for maximum value, thus creating recurring revenue and ongoing purchases for the brand Learn how the best brands go 'viral' through the network effect of premium membership programs In this episode, Jason and Andy discuss all things eCommerce membership, customer loyalty and retention