E182 Becky Frost: Why Executives Should Think Like Creators

Becky Frost is the founder and CEO of Frost Communications. She is a highly accomplished communications executive whose career spans over 18 years of driving strategic, integrated marketing and communications programs across the globe. Becky brings a unique blend of brand strategy, executive advisory, and messaging expertise to organizations at every stage of growth—from nimble, fast-moving startups to globally recognized, publicly traded companies. In her awareness advisory capacity, Becky has become a trusted confidante and one-on-one advisor to senior executives, helping them build and elevate their personal brands in ways that amplify corporate impact and extend reach into new markets. Her tailored approach to executive presence and narrative development not only strengthens individual credibility, but also serves as a powerful lever for broader company visibility, media engagement, and stakeholder trust.