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May 21, 2025 37 min

E183 Ian Shepherd: Electrifying Partnerships

from It's No Fluke Hosted by Shorty Awards

Ian Shepherd has 25 years commercial experience at some of the world’s leading media companies including Disney, Universal Music and WarnerMedia along with start-up experience as the founder of two leading Creator Economy businesses. He is currently Co-CEO and Co-Founder at Electrify Video Partners. They invest in and scale established YouTube channels, enabling content creators to maximize their full potential. They have access to $85m in funding and have invested into a number of leading channels including Veritasium and Astrum. He also hosts the Business of Creators, a leading podcast for the Creator Economy, featuring creators, managers, investors and unicorn entrepreneurs. He previously founded The Social Store, a pioneering consumer products and events business working in partnership with globally renowned social media stars. As part he launched and sold a successful Amazon FBA business.

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E183 Ian Shepherd: Electrifying Partnerships

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