E184: Next Gen eCommerce Promotions With High Engagement QR Codes & Social ’Screenshots’ - w/ Tanya Sardana, Flyshot - THE ECOMMERCE EDGE Podcast - 12 January 2023

We've recently rebranded to 'THE ECOMMERCE EDGE' Podcast (formerly At the Coalface) to better reflect what we do! Enjoy. ---------------------------------------------------- Tanya is the Co-Founder & CEO of Flyshot - https://www.flyshot.io/ Flyshot is an 'In Development/Beta', SaaS based eCommerce promotions management platform Flyshot uses a unique model to drive high intent purchases flyshot links campaign creative to unique QR codes which customers screenshot and then upload at checkout to qualify for the promotion The high intent nature of screenshotting a promotion helps ensure low return rates from the social channels that customers uses most and ultra high engagement In this episode, Jason and Tanya discuss eCommerce promotions, how the model is often broken and how high return rates on discounted products can kill eCommerce margins