E187 Francesco Federico: Building a Culture of Intrapreneurship

Francesco Federico is Chief Marketing Officer at S&P Global, where he leads global marketing strategy across five divisions of the 165-year-old heritage brand. With a career that defies conventional paths, Francesco combines the analytical precision of his legal training with entrepreneurial vision and corporate leadership experience to drive marketing innovation in complex financial markets.Francesco's journey began with founding a digital marketing agency in Milan before holding transformative leadership roles at global organizations including Vodafone, Acer, and JLL. At each stop, he pioneered initiatives at the convergence of marketing, technology, and business growth—from launching Vodafone's first self-care mobile application to implementing real-time dynamic pricing algorithms that doubled conversion rates.As a recognized thought leader in Artificial Intelligence, Francesco's interest in AI dates back to his academic work, where he authored a thesis on AI applications in legal practice. Today, he explores how generative AI is reshaping marketing and business transformation through his widely-read newsletter "Chronicles of Change" and speaking engagements worldwide.At S&P Global, Francesco is pioneering a vision where human talent and agentic AI systems operate as unified marketing teams. This emerging approach aims to amplify strategic capabilities and creative intelligence while delivering enhanced efficiency and market relevance across financial and energy sectors