EPISODE · Jun 20, 2025 · 35 MIN
E197 Christina Westley: Creating The Room Where It Happens
from It's No Fluke · host Shorty Awards
Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity.Starting 2023, Christina developed Social Feed as an online resource that would expose her large network of marketers across several companies to “the latest in influencer diversity.” In 2024 she added on the experiential arm, Social Setting to allow Black influencers to build personal relationships with brand leads via curated experiences.Now in 2025, she has launched into independent ventures full-time, adding on Social Consult, where she collaborates fractionally behind the scenes to support enterprise & startup clients on influencer marketing.
What this episode covers
Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity.Starting 2023, Christina developed Social Feed as an online resource that would expose her large network of marketers across several companies to “the latest in influencer diversity.” In 2024 she added on the experiential arm, Social Setting to allow Black influencers to build personal relationships with brand leads via curated experiences.Now in 2025, she has launched into independent ventures full-time, adding on Social Consult, where she collaborates fractionally behind the scenes to support enterprise & startup clients on influencer marketing.
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E197 Christina Westley: Creating The Room Where It Happens
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