E198: Automated Omnichannel Campaign Management for Retail Chains - Sean Snyder, Engagement Agents - THE ECOMMERCE EDGE Podcast - 16 March 2023

Sean is the Founder & President of Engagement Agents - https://www.engagementagents.com Engagement Agents is a SaaS based Retail Tech platform that helps brands manage marketing campaigns holistically across their entire retail store estate Engagement Agents automates the process for brands to engage with site location owners (malls/plazas etc) to align joint marketing campaigns Engagement Agents eliminates the need for store managers to liaise individually with site owners and allows a brand's 'head office' to coordinate campaigns with all location owners across the chain simultaneously in an automated and harmonised way In this episode, Jason and Sean discuss the huge opportunity for retail brands to leverage and maximise marketing opportunities they are already paying for through their store location rents