E2: The 60 Million Question

Between 2022 and 2025, the global luxury market lost 60 million active consumers. Not because of the economy. Not because of tariffs. Because brands stopped making them feel like they belonged.In this episode, Audrey Giner breaks down:• How the post-pandemic surge created a false sense of security• Where the 60 million actually went (the $40B resale market)• Why Gen Z’s first luxury purchase is secondhand — by choice• What the loyalty crisis really means for brand strategy• What the Dubai market reveals about the brands that are actually winningThe Luxury Perspective is a weekly podcast on luxury, brand strategy, and global markets — hosted by Audrey Giner, from Dubai.Subscribe to the Luxury brief newsletter: audreyginer.com/newsletter