THE LUXURY PERSPECTIVE

Between 2022 and 2025, the global luxury market lost 60 million active consumers. Not because of the economy. Not because of tariffs. Because brands stopped making them feel like they belonged.In this episode, Audrey Giner breaks down:• How the post-pandemic surge created a false sense of security• Where the 60 million actually went (the $40B resale market)• Why Gen Z’s first luxury purchase is secondhand — by choice• What the loyalty crisis really means for brand strategy• What the Dubai market reveals about the brands that are actually winningThe Luxury Perspective is a weekly podcast on luxury, brand strategy, and global markets — hosted by Audrey Giner, from Dubai.Subscribe to the Luxury brief newsletter: audreyginer.com/newsletter

The luxury industry has spent the past year debating whether the market is in decline. In this first episode of The Luxury Brief, Audrey Giner breaks down what the data actually shows — and why the real story is far more interesting than a simple slowdown.In this episode:• Why personal luxury goods stabilised at €358 billion in 2025 — and what that really means• The three signals that reveal the true structural shift in luxury• Why the aspirational buyer has retreated — and who has taken their place• What the experience economy means for luxury brands right now• Why Dubai is the sharpest lens for understanding where luxury is going globallyReferenced data: Bain & Company / Fondazione Altagamma — Luxury Goods Worldwide Market Study 2025Subscribe to The Luxury Brief newsletter:audreyginer.com/newsletterConnect with Audrey:- linkedin.com/in/audreyginer- https://audreyginer.com/