E2: Why Handwritten Notes Work (from Send Handwritten) with Greg Smith

Better Business Podcast by Alexei Kouleshov. In this episode, Alexei interviews Greg Smith, who runs Send Handwritten, an outside-the-box way of marketing for businesses that are targeting other businesses (B2B). Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videos Business-to-business marketing can be particularly tough. This is mainly because the target audience is usually idle and simply busy. Getting the message through to them requires thinking outside the box and often needs creativity. This is why sending handwritten postcards actually works. Firstly, hardly anyone does this. Secondly, the message looks very personal and genuine. Finally, having a strategy from this exercise really gets the attention. Like my content? Connect and follow me on: Facebook: @kouleshovalexei Twitter: @alexeikouleshov Linkedin: @alexeikouleshov