E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023

Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons Fondue replaces these coupon codes with proactive CashBack campaigns instead CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create