E212: Which Half of Your Marketing is Working? Marketing Mix Modelling Can Tell You! - Henry Innis, Mutinex - THE ECOMMERCE EDGE Podcast - 05 May 2023

Henry is the Co-Founder & CEO of Mutinex - https://mutinex.co Mutinex is a next generation SaaS based digital BI/Analytics platform for marketers Mutinex does not rely on cookies, Javascript or other forms of user tracking to help marketers determine the channels and campaigns that are working vs those that are not Mutinex 'GrowthOS' is the marketing analytics platform that helps marketers to make better investment decisions Mutinex uses marketing mix modeling for data driven marketing results which can improve marketing ROI by up to 20% In this episode, Jason & Henry discuss the art and science behind marketing mix modelling and how it trumps many other methods of determining marketing performance and spend allocation