E215 Reema Mitra: Dupes, Deep Dives and Thinking Beyond The Follower Count

Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation. Reema’s background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head of Social at HUGE NY. She’s helmed award-winning work like Dove’s Real Beauty Sketches at Edelman and Webby-recognized campaigns at TodayTix. Passionate about social impact and all things futures, she’s especially focused on where the influencer and creator economy is headed. Reema holds a master’s in Innovation from Goldsmiths, University of London, and lives in Brooklyn with her fiancée, their charismatic mutt Crumpet, and rambunctious kitten Nero.