E218: eCommerce Returns as a Tech & Data Enabled Customer Experience Initiative - Olivier Muller, Returnista - THE ECOMMERCE EDGE Podcast - 19 May 2023

Oliver is the Co-Founder of Returnista - https://www.returnista.nl Returnista is a SaaS based Returns Management Platform for eCommerce Returnista's goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution Returnista also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time Returnista also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative