E218 Storytelling 101: How to Grow Your Brand Through the Power of Story, with Lyn Graft

In this episode, Lyn Graft joins us to discuss the importance of storytelling as an entrepreneur. We also chat about the importance of the people behind your brand, his involvement with Shar Snacks, the number one mistake founders make, and so much more. Tune in for more and see below for a full list of topics covered in this episode. Key Topics The creative way Lyn promoted his book How he learned the skill of storytelling  How your inner critic is an asset The story of how being a ski instructor helped him grow in his storytelling abilities  High-energy vs low energy people  The importance of the people behind your brand  What should you be doing to grow your personal brand?  The main thing you need to realize as a founder The number one mistake founders make in storytelling How Lyn became involved with Shar Snacks and background on the company The storytelling principles he is using to promote Shar What “thriving” means to Lyn Connect with Lyn Instagram LinkedIn https://sharsnacks.com    Connect with CJ Finley: CJ's Instagram   Thrive On Life Instagram Thrive On Life Website