E223 Bridget Evans: Spotify's Attention Advantage

Bridget Evans joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brands forward with digital-first strategies. Prior to Meta, Bridget led consumer marketing, content, and affiliate for Amazon Fashion. Previously, she served as vice president of account strategy at Vaynermedia, where she married creative and media to develop brand and DR campaigns for companies like Coach, Sour Patch Kids, Birchbox, and JP Morgan Chase.She has correctly guessed Worldle on her first attempt at least three times, and currently lives in New York.