E227: Making Direct Mail An Easy Part of the eCommerce Martech Workflow - Michael Epstein, PostPilot - THE ECOMMERCE EDGE Podcast - 09 June 2023

Michael is the Co-Founder of PostPilot - https://www.postpilot.com PostPilot is a SaaS platform that offers Direct Mail marketing reinvented for modern eCommerce PostPilot makes it a cinch to send personalized, profitable Direct Mail for eCommerce brands PostPilot also integrates with common systems in the eComm martech stack such as Klaviyo, making it super easy to integrate PostPilot into existing Marketing Automation workflows PostPilot makes sending direct mail as easy as sending an email! In this episode, Jason & Michael discuss how effective Direct Mail is, why it has been shunned by many digital marketers and how they can recapture this opportunity at scale for the digital age