E227 Sarah Evans: The Right Questions to Ask Your PR Agency

Sarah Evans is a partner and head of PR at Zen Media, bringing over 15 years of experience as the former CEO of her own nationally recognized PR agency. Known as one of the top voices in PR for the past 17 years, Sarah has been instrumental in shaping the landscape of public relations and communications.At Zen Media, Sarah leverages her extensive background in the technology sector, where she has led high-level strategic communications campaigns and full-scale media relations efforts. Her expertise spans a broad range of sub-verticals, including cybersecurity, commodities, consumer, cloud computing, SaaS, travel technology, medtech, martech, healthtech, edtech and more.Sarah is celebrated for her development of the "Reputation+" methodology, a data-driven and AI-powered approach designed to elevate brand credibility, trust, awareness, and authority in a competitive marketplace. Her innovative strategies have consistently achieved rapid growth for her clients by seamlessly integrating earned, shared, and owned digital tactics.Sarah is often sought for her insights into technology trends, especially in consumer tech. Her thought leadership has led to regular appearances on The Doctors TV show, CBS Las Vegas Now, and as an Adobe influencer. She is a respected contributor at Entrepreneur magazine, Grit Daily and Hackernoon where is the number three writer on business and tech in the world.