E231 Leslie Morgan: The Pressure on Creators to Expand Their Business

Leslie Morgan builds the infrastructure behind today’s most influential creators, IP, and media  ventures, turning creative chaos into scalable, monetizable ecosystems. With 16 years of experience at the intersection of media, technology, and culture, Leslie is the founder of Every Problem Solved, a consultancy focused on content strategy, operations, format development, and  growth for digital-first businesses. She partners with creators, Fortune 500 brands, and media companies  to develop high-impact content, drive operational clarity, and scale revenue across platforms. Most recently, she served as Head of Digital for Mo Willems’ Hidden Pigeon Company, a joint venture  with Stampede Ventures and RedBird Capital. Previously, as VP of Lifestyle Programming at Endemol Shine Beyond, Leslie generated $2 million+ in  revenue, oversaw all lifestyle and branded programming, and launched ICON, a global digital venture  with Michelle Phan. ICON hit 50 million monthly views across five countries within six months. As a consultant, Leslie has worked with top-tier clients including Hank and John Green’s  Complexly (Interim COO), Spy Ninja Network (doubled team size and scaled six YouTube  channels), Lightricks (Facetune, Videoleap), The Chosen, and Canvas Media Studios, advising across  strategy, operations, and monetization. In 2025, Leslie produced the 1 Billion Followers Summit in Dubai, a first-of-its-kind global event  funded by the UAE government. She programmed 40+ sessions, worked with 100+ creators, and  delivered a flawless three-day experience for 15,000+ attendees—showcasing her ability to lead  complex, high-visibility events that merge culture, tech, and influence. She serves on the VidCon Advisory Board, hosted VidCon’s main stage in 2023, and is a frequent  contributor to Ad Age and Digiday, offering insights on creator-led innovation and the future of digital  media. She lives in Long Beach, CA with her husband and daughter.