E233: BUILDING A MARKETING AUTOMATION & COMMUNITY ENGAGAMENT PLATFORM FOR INSTAGRAM - Paul Albou, Ubu - THE ECOMMERCE EDGE Podcast - 23 June 2023

Paul is the Co-Founder of Ubu - https://www.getubu.com Ubu is a permission based, Opt-In, Marketing Automation Platform for Instagram Ubu is so much more than just Marketing Automation though - it is an end to end community engagement platform for Instagram Ubu helps strong personal and commercial brands better create a community from their Instagram following through automated, DM based communication Think of Ubu a bit like the 'Klaviyo' of Instagram In this episode, Jason & Paul discuss how smart brands are succesfully migrating their rented audiences from platforms like Instagram to owned platforms like email and other forms of direct communications