E235: The Biggest Mistake Trade Businesses Make When Selling to a New Prospect. HINT: It’s Costing Them Hundreds of Thousands of $$$ in Sales (and How to Fix It): Trade, Leadership, Sales

Could one simple sales mistake be costing you thousands of dollars in lost jobs without you even realizing it?Many trade business owners believe they know exactly what their customers want. After all, they've quoted hundreds or even thousands of similar jobs. But making assumptions instead of asking the right questions can quietly kill deals before they ever get off the ground. By listening to this episode, you'll learn:Why assumptions are one of the biggest reasons trade businesses lose potential customers.The common sales process mistake that causes business owners to miss what matters most to prospects.A practical three-step questioning framework that helps uncover customer priorities and win more jobs.Listen now to learn how asking the right questions at the right time can eliminate costly assumptions and help you close more deals with confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.