E24: How Sales Leaders Run High-Impact Meetings for Trade Sales Growth & Results in a Post-COVID World: Sales, Leadership, Trade

In this episode of the Stronger Sales Team podcast, Ben Wright discusses the importance of effective meetings in the post-COVID era. He highlights three key meetings that are crucial for sales teams: weekly team updates, training sessions, and deal reviews. Ben provides tips on how to make these meetings impactful and engaging, emphasizing the need for motivation, clear goals, and follow-up actions.Key Takeaways:* Trying new things is hard, but embracing new experiences leads to personal growth.* Cross-skilling is essential for adapting to different environments and improving performance.* Weekly team updates should focus on motivating the team, reviewing past performance, and setting priorities for the upcoming week.* Training sessions should be consistent, cover technical, sales and business skills, and involve different modalities and guest presenters.* Deal reviews are the really impactful meetings, where the team works together to workshop and improve live customer projects.* Individual meetings (1:1's) and coaching sessions are crucial for addressing specific needs and keeping track of individual performance.* Varying the formats of meetings keeps them interesting and engaging for the team.0:00 Intro1:12 Mountain Biking Experience3:30 Meetings in the Post-Covid Era4:29 Three Key Meetings5:02 Three Key Meetings: Weekly Team Meetings11:12 Three Key Meetings: Training Sessions14:17 Three Key Meetings: Deal Reviews18:09 Tips on Effective Meetings: One to Ones19:21 Tips on Effective Meetings: Weekly Catchups19:54 Tips on Effective Meetings: Vary Meeting Formats21:35 UP NEXT WEEK!22:33 Health and Wellbeing Tip23: 27 OutroRate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.